Rumors Of Adidas'S Intention To Sell Reebok Are Clarified.

Recently, Hainer has clarified the rumour that Adidas intends to sell Reebok. "There is no doubt that Reebok is one of our three big brands (together with Adidas and Taylor golf). Over the past seven years, we have been making great efforts, but we still will not abandon the brand around us.

　　 reebok The chairman, Matt O 'Toole, admitted that the road was too long, but now it has become a big business and it is time to invest 76 billion euros in the fitness industry. His main target group is the new "healthy generation". The college educated consumers can exercise four times a week and do three different sports. "They occupy 20% of the active population, accounting for 33% of the global fitness industry consumption, which is 40% more than that of ordinary consumers." O 'Toole Say.

Reebok said their focus will still be on the main. City They have opened 443 FitHubs in these cities, and the retail performance in these places has increased by 27%. "We hope that consumers can become re creators. The future will be the era of fitness for all. " The chairman of the brand said, and introduced to the combat training session is the fastest growth in the future.

Adidas also needs Reebok to win more female consumers, which recently brought about 40% of Reebok's profit, which is expected to continue to rise by 10% in 2020.

"Women are the main consumers of families. 100% of their buying behavior is for themselves, 91% for children, and 67% for men. They are active in all sports and social media, "said Eric Liedtke, Adidas's global brand director." they are also 80% of sports products buyers. This is our biggest opportunity. "

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The Swedish fashion brand H&M has released its latest earnings report, saying its brand Cos and & Other Stories will open more branches in 2015, and now has more than 26 shops and 12 shops of Other Stories.

The group said it aimed at the existing market for the new store. According to reporters, Cos plans to open stores in Luxemburg and Prague in the autumn, and its first branch in New York was officially opened last autumn. In addition, Cos and Other Stories sell well both online and offline.

In the near future, the fast fashion giant H&M will open 400 new stores in 2015. H&M said that by the end of January 31st this year, the total number of stores in the world was 3541, compared with 3184 in the same period last year, and the number of shops increased by 357 in one year's time. In 2015, new stores will mainly target the US and Chinese markets, while Taiwan, Peru, North America and India will open their first H&M store this year. According to reports, Taiwan opened its first H&M store in February this year, and its performance was over 40 million NT dollars, which shook the industry. Meanwhile, rival Zara will continue to control the expansion of its e-commerce website.

In the face of H&M's current strategy, consumers' actions are positive feedback. By the end of February 28th this year, sales in the first quarter of the year rose by 25% in Germany, the United States and the United Kingdom, and the profit increased by 35% to $55 million. Despite the high cost of IT capital spending this quarter, cost control and strong sales have encouraged H&M. H&M CEO Karl-Johan Persson attributed the growth in profits and sales in the quarter to the popularity of the fashion series, the strong expansion of physical stores and e-commerce.