Transformation Of Traditional Industries In Jimo "Private Custom" Is No Longer Luxurious.

Known as the North

Gathering place, Jimo has vigorously developed textile and garment enterprises since the 80s of last century. At present, there are more than 1600 garment enterprises, and the output value of garment industry accounts for 1/3 of the total industrial output value of the whole city.

But the clothing industry is a labor-intensive industry. In recent years, the domestic apparel industry has generally suffered the pressure of rising costs and falling profits. Whether the industry can achieve pformation and upgrading, innovation and development will directly affect the smooth operation of Jimo's economy.

Walking into the bright and bright production workshop of Jimo red collar group, a semi finished product of a Western-style clothes embroidered with "Donald" on the lining has attracted the attention of journalists.

I thought this was an enterprise for a foreign country.

The products of OEM did not expect the staff to say that this is a custom-made clothing LOGO called "Donald" in Canada.

It turned out that the work of thousands of garment workers here has undergone tremendous changes in the past - "private custom".

Achieving this step is the result of years of exploration and innovation.

Zhang Daili, chairman of the red collar group, believes that consumers are more advocating personalized consumption, but the western-style clothes produced on traditional industrial lines are only popular versions, and many Western-style clothes bought by many people do not fit well.

"If we can meet the needs of individualized production by industrialized production, and let private order" no longer be luxurious, is it possible to enter a new blue ocean? "Aiming at this goal, Zhang has found a breakthrough in innovation.

With the support of relevant departments, the group has invested hundreds of millions of yuan of funds to build databases based on the differentiated needs of users of different nationalities, cultures and shapes, and provide various templates, styles, techniques, styles and size templates for customers to freely choose and match on the Internet.

Customers can also personalize their designs on the platform, and then give them to the enterprises.

According to the data obtained by enterprises, the dissatisfaction rate of consumers buying clothes has been reduced to less than 1/10000, and enterprises have also realized the order prepayment without backlog.

This insistence brought huge returns to enterprises, and output value reached 2 billion yuan in 2014.

"One way of thinking is wide."

The innovation of red collar is the epitome of Jimo's clothing industry.

"In the Internet age, traditional industries such as clothing have been greatly affected. Enterprises can not go online, but they can't follow suit online."

During the interview, many local clothing industry personnel put forward similar puzzlement.

The local government guides enterprises to face difficulties and solve problems together, especially encourages enterprises to strengthen design and improve fast and small batch production capacity.

Zhang Benjin, executive chairman of good boy (Qingdao) trading company, said that through the use of the Internet to innovate the business philosophy, the brand construction should be "small and fast", and its online sales have taken up the total.

2/3.

In addition to the clothing industry, local machinery manufacturing, food processing and other traditional industries have made efforts to "sprout new shoots of old trees" through efforts to promote urban pformation and development.

Liu Zansong, Secretary of the Jimo municipal Party committee, told reporters that through the construction of a number of influential key projects, we can continue to converge on high-end development elements and spawn new economic growth points, thus providing solid support for economic development.