Multi Marketing: Occupying Customer Resources With Innovative Cooperation

In China's leather and fur industry, most of the passenger flow in the professional market is based on the declaration of 4A level scenic spots and cooperation with travel agencies to attract tourists resources. According to Chang Chang Yi's experience in running the professional leather trade market for many years, the cooperation with the travel agency in such a simple way involves a lot of fees, such as car rental, labor and so on, which often require higher capital operation costs and bring greater pressure to the enterprises.

Harbin Hongkong fur city as a comprehensive trade logistics body in Harbin Southern China city project, has unique advantages in resources. Harbin is a tourist center in Northeast China. Sun Island, ice and snow world, central street and other tourist spots are well known, but too monotonous travel mode is often difficult to attract more tourists.

To this end, Harbin Hongkong fur city relies on the rich formats of Southern China, Harbin, Sino Russian Trade Building The Petersburg Hotel and gourmet city connect the scenic spots along the eastern part of Harbin, and plan a unique and rich tourist route map of Eastern Harbin. Shopping, sightseeing, food, entertainment and culture are all available, so that the tourism value of Harbin Southern China city will increase.

Added Chang Chang Yi, though Professional market They are all playing tourist cards, but the tourist card in Southern China city of Harbin is definitely a top brand: the comprehensive format is rich, the supporting services are perfect, and Harbin Southern China city has already formed a brand. Business affairs The main ecological circle. After the formation of the stream of people in the future, all the formats of the company are moving forward. Relying on the comprehensive advantages of Southern China city in Harbin, with the help of business partners, with the new marketing method, Chang Chang Yi believes that the fur city that he controls will not only flourish in winter, but even in hot summer, it can still do the off-season.

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Workers in the Hou Jia Zhen atlas marten Industry Co., Ltd. are working on mink coats. Reporters visited to understand that once the "soft gold" special fur animal mink breeding market has been in the doldrums for three years, in order to survive in the desperate situation, some farmers have mink themselves processed into mink coat, and embarked on a farming, processing and marketing mode of industrial development. The industrialization of special culture in Wendeng has further accelerated.

"Last year, during the busy season of marten processing, Russia and local orders have taken a lot. Local orders are hundreds of workers every month. Workers are working overtime every day. This winter's marten processing business is a real fire." On that day, Wang Huili, general manager of Hou Jia Zhen's mink Industry Co., Ltd., said happily.

Hou Jia Zhen Huan mink Industry Co., Ltd. has more than 1000 marten species, and the price is bad. At the same time, Wang Huili set up the atlas hair garment factory, and realized the industrial chain of feed production, mink breeding and fur sales. The mink coat, which has always been known as a luxury, is priced at about 5000 yuan to 14 thousand yuan per mink coat because of its relatively low purchase price. With the continuous improvement of the living standard of the citizens, the purchasing power has also increased, and many local citizens have to customize it. At present, the mink coat made by the processing workshop has reached more than 6000 orders a year. Besides local citizens, their products are exported to Russia and other countries.

Since the homemade mink coat is very popular, the world's mink industry Limited has set up a mink coat retail store in Russia. The next step will also be to create its own clothing brand, and set up counters in big cities such as Beijing to increase the risk resistance capability of mink breeding, and make the mink industry bigger and stronger.

It is understood that at present, in Wendeng, like Wang Huili, there are already 6 enterprises that have successfully formed a complete industrial chain of mink industry. According to the market demand, they pay more attention to the introduction of fine varieties of fine beech mink, steel blue mink, Maher, and other species such as red mink, White Mink and Pearl mink, so as to further enhance the development space of mink industry in Wendeng, and lead mink farmers to take a firm footing in the turbulent market.