Fur From "Fashion Fault" To "Show Favorite"

In 1994, Naomi Campbell, Kate Moss and other super models photographed a group of publicity advertisements for "People for the Ethical Treatment of Animals" for short, and five of them were all naked, leaving the slogan advertised as "slogan", "the", "the" and "the". But now they will wear beautiful fur coats, vests and coats on various occasions. They probably forgot the advertisement 21 years ago.

Celebrities are not the only ones who have a special liking for fur. Fur industry is ushering in another hot year, according to International Fur Federation IFF. Facing market demand for mink, sable, Fox and ferret, farmers have to speed up production.

According to British media, from 2013 to 2014, the world produced 87 million 200 thousand furs, with a total value of about 2 billion 200 million pounds (about 20 billion 300 million yuan), of which 35 million were produced in China.

China is also one of the largest fur producers in the world. The annual output of fox fur is 7 million 800 thousand, and China and Finland occupy 91% of them.

According to the International Fur Association's data analysis of different kinds of fur, the total value of fur trade exceeded 26 billion pounds (about 240 billion yuan) last year.

Last year, more than 60% of the fashion shows in London Fashion week came into fur, and the proportion reached 70% in New York fashion week. Besides Fendi and other luxury brands, fur has long been used in fashion shows, and fur is also used by more and more emerging brands. In recent years, the women's clothing brand Cushnie Et Ochs, who has made a debut in the fashion industry, said fur is their favorite this season, adding that they are not ashamed of using fur.

This month, Karl Largerfeld revealed that he will launch a "fur high Ding show" as his anniversary of joining Fendi 50. "For me, fur is Fendi, Fendi means fur," he said. "Fendi has a special meaning in my design career. The Fendi fur show is a good opportunity to display the Royal fur products.

He said, "as long as people are still eating meat and wearing leather, I have not heard of it. It's easy to ban fur, but if one day the fur industry is really suppressed, who will give it to those who are unemployed?

In the 80s of last century, wearing real fur in public would be regarded as a fashion mistake. Today, however, celebrities do not like it. Rihanna and Rita Ora were recently photographed in real mink coats. Last month in New York fashion week, Kim Kardashian gave her one year old daughter, North West, on a crystal fox fur coat, which was estimated to be worth 3500 dollars.

Lady Gaga's attitude towards fur is quite similar to that of Naomi Campbell. Earlier, he denounced fur wearing real fur, but later appeared in a fur coat, and said, "it may be an animal carcass in your eyes, but to me it is a masterpiece with great significance."

The International Fur Association CEO Mark Oaten said he was not surprised at the increase in fur production because the taboo of wearing real fur is becoming less important. "We can see from the fashion show that more and more designers use fur for granted. "It's not hard to see from the 00 broken retail data that market sales are getting stronger and stronger," he said. "As demand increases, the farmers decide to invest more farms to increase production."

As a former Liberal Democrat member, Oaten said that Asia, especially Hongkong, is still the largest concentration of fur trade in terms of demand and output, but he stressed that there is now a trend towards us and European buyers.

" Designer And consumers seem to be keen on fur, but on the topic of fur, the younger generation now has much less attention and understanding than the young people in the 80s. "

"But the change is fast, even in the past three to four months. Six months ago, I said that the fur market in Beijing and Shanghai was very popular, but now we can see that the degree of popularity has begun to China. Two or three tier cities Spread. At the same time, we also found that the demand for fur on the US side is also increasing. The first is the emergence of fur in the fashion show, and two is really cold this year.

British Fur Trade Association (British Fur Trade Association referred to as BFTA) issued data It shows that sales of fur trade increased by 20% last year. Mike Moser, the president of the association, points out that this growth is largely driven by young consumers and overseas tycoons.

"Fur is indeed very popular. It is used as a popular element in the fashion industry."

"BFTA holds a design competition for students of design institutes every year. The number of students participating in this competition has increased by 50% this year, which proves that the younger generation does have a strong interest in fur."

Although Canada, the United States and European countries have strict control over the fur industry, there is a lack of awareness about animal protection in China, and the control of fur industry is relatively lax. Oaten said, "this phenomenon has attracted the attention of the International Fur Federation."

"China produces so many mink skin every year. One of our first tasks is to confirm whether the Chinese understand animal protection requirements," he said. "We talked to government officials in China a few weeks ago. The Chinese government has adopted the Council of Europe guidelines for animal protection and has held a long talk on the further implementation of the animal protection agreement. The biggest difficulty remains: can China ensure that these control measures are carried out in the big country of China?

Oaten said he was a fur control person. "Many of my jerseys are made of fur," he said. "But I haven't found a fur coat that suits me."