Zhou Xiangyu: From Independence To Independence

Zhou Xiangyu studied Chinese painting when he was little, but he didn't want to be a painter or artist later. He was only interested in clothes.

Fifteen when Zhou Xiangyu was six years old, he liked to change his clothes. Because he did not like the brand logo on clothes, he often pulled down many clothes and changed jeans. On one birthday, a friend sent Zhou Xiangyu a second-hand sewing machine. He bought some cloth himself. clothes Later, he signed the school with these works.

There are no Tantras and shortcuts to design, but in the past few years in Holland, the collision of different cultures has opened up Zhou Xiangyu's vision. He studies famous designer costumes every year, and then finds his design style from every designer's style.

There are always some people who are good at social interaction and will become the help in their careers. Zhou Xiangyu is like this. Before he returned to Beijing in 2006, he just returned to Beijing for a few months, and in those months, he knew many friends. In the eyes of friends, Zhou Xiangyu is a social master, but Zhou Xiangyu thinks he is very difficult to understand with strangers. But he likes Party, likes drinking, half of his friends know in bars.

At that time, he frequented bars in Sanlitun and Gulou area, KAI CLUB and Mao were all places he used to visit.

"In those years, those bars gathered some of the most avant-garde young people in Beijing, including models, make-up artists, fashion editors and public relations. It is easy to get familiar with people and people in that environment."

After a short internship in Jeroen van Tuyl, Holland, in 2007, Zhou Xiangyu returned to Beijing to register her own brand Xander Zhou, which was an important factor for him to return to Beijing to establish a brand, and later became a person who could help him.

But men's and women's demands are different. Unlike women's clothing, they can rely on the high-end dress of the evening dress to survive. There are only two ways for an independent designer to make men's wear, or to dominate the most fashionable and unique group in the fashion circle. Designer Or it can only be a commercial brand of the masses. But in 2007 or so, there was no viable commercial channel for men's designer brand, and no designer's predecessors and models were available for reference. So Zhou Xiangyu chose the road of maverick.

Before 2010, Zhou Xiangyu was doing his own series every season. Design Freedom, emphasis on contour, material and young form of realism.

"For young designers of men's clothing, they need to make clear and memorable labels for themselves to stand out from many designers, otherwise the masses will have so many brands and why people should choose you."

In fact, Zhou Xiangyu inherited many business knowledge from his parents. He often knew how to make a commercial brand, but he just didn't want to do it. He always thought that the timing was wrong, and his talent was far greater than that of business.

Zhou Xiangyu's design is not for the sake of the difference, his design 90% above all has the very strong reality to pass through. Therefore, in the first year of brand creation, although there is no profit, it has gained popularity in the circle. Guests also rely on word of mouth, through fashion editor, model, and stars to introduce each other, and even young people who work in banks, because they like his design, and just ask him to make a suit.

Many people questioned Zhou Xiangyu's approach, but when he later found that his persistence was finally established, he did not care much about many people. He even looked down on the popularity of his first few years. "I am more sure what I want to do."