Children's Clothing Stores Should Win By Color.
Playing a lot of colors is not just a matter of artists. Entrepreneurs can also create their own business characteristics by using color knowledge.
This is also an example of using professional knowledge to make business achievements.
It is believed that color can affect the mood and psychology of customers. Color can induce customers and promote sales.
One of the most successful boutiques has been called "master of color" by their peers.
Indeed, the most impressive thing about this fashion shop is its color layout.
The boss used color as a means to decorate the store, run goods and train staff, and achieved good commercial results.
First of all, the store is quite different from its neighbors. The large gray with fine gold carving is elegant, refined, rich and graceful. At the door, a special cartoon like a welcoming girl statue makes every passing person take a look at her and dress up for that Chichi.
Expression
Deeply attracted.
The shop is divided into five color areas, the red area, the blue area, the yellow area, the green area and the black and white area.
The clothing of each area forms a whole main tone, and the proportion and location of the five regions are allocated according to the fashion and season.
In fact, these five colors can contain all the colors in the world.
For example, in the red area, the styles include light red, crimson, red, red, pink, pink, red, red, and so on. Sometimes the color area is arranged into a light warm theme, mainly in light color series, with strong colors, and sometimes arranged in bright and warm tones, mainly red and orange, sometimes with ripe rose red.
In the black area, there are black skirts, black trousers, black socks, black bras and so on.
impression
。
When the shopkeeper is arranging his own shelf, it is like an artist in the palette raising color.
The same is true of other color areas, with the combination of color lights and sound.
color
Business law.
In fact, color is the most popular form, and the world is everywhere without color.
Color management is a major contribution of businessmen to the color world.
Color is also a visual factor that can easily infect people's mood.
All kinds of colors, like all kinds of people, have their own character, taste and mood, and each has its hints and symbolism.
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To understand the company's annual market development plan, we should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly data.
When fashion designers are doing the new season product design, Chen Li is not waiting, but should always be aware of the ideas and progress of fashion designers. At the same time, he will launch a new season terminal display plan.
There are usually many kinds of fabric ordering products in the season, sometimes more than 100 kinds. In addition, fabric composition, order quantity, arrival date and direction of fabric design are all information that Chen must master.
It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc..
With this information, the fabric market, the fabric and clothing, and the general layout and conception of the store came into being.
In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics.
Do fashion designers not have a color scheme in fashion design? Yes, fashion designers will have a set of color schemes when designing clothes, but there is only one set.
As a teacher, only one matching scheme is far from enough, because the fashion designer's collocation plan is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market. The first reaction is to change the display to promote sales. This is the time when Chen's second plan and third plan will show his talents.
There are two kinds of ready-made clothes, one is the best selling stock, the other is the unsalable stock.
There is no need to worry about selling stocks. The key lies in slow-moving stocks.
How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers.
Mr. Chen has the responsibility to reduce garments inventory for his company through his two exhibition collocation and portfolio design.
For example, we should increase the combination and matching scheme of jacket and accessories, increase the matching of trousers and the function of accessories.
A very popular fabric, which may be purchased in large quantities, may result in a surplus of fabric in second years. The company will continue to design and manufacture the remaining fabrics.
What Chen Li Shi wants to do at this time is to master the quantity of these remaining fabrics, and to judge the production of the garments through the number of remaining fabrics, and make corresponding display plans.
In addition, some of the remaining fabrics that had not been sold well need attention from the division. The enterprises may redesign them into new styles, reprocessed dyed fabrics or accessories for clothing.
In short, Chen should understand their movements, because one day they will become finished products and become part of this season's clothing series, and planning their display plan ahead of time will decide whether these stocks can be perfectly integrated with the new season clothing series.
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