Chinese Footwear Industry Needs To Change OEM Production Mode

"P", "a target=", "href=", "href=" http://www.91se91.com/ ">" "" "" "" "" "" "" "" "" "" "" "" "" "" "" and "_blank" "href=" ("http://www.91se91.com/" "" "" "" "" "" "" "" "" "" "" "" is an important industry in our national economy, but also a traditional dominant industry with tens of millions of employees.

In the world's annual demand of 15 billion pairs of shoes market share, "made in China" more than 10 billion pairs.

But in recent years, the unique Chinese footwear industry has fission, and many factors such as international trade barriers, appreciation of the renminbi, labor force prices and labor shortage, raw material prices, and high land resources threaten the survival and development of China's shoemaking enterprises.

Emerging economies such as Vietnam, India, Indonesia and other countries have developed rapidly with the advantages of low human resource cost and so on. < a href= "http:// www.91se91.com/news/index_c.asp > > footwear industry < /a >, the share of" made in China "in the global market has declined rapidly.

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< p > more worrying is that, due to long-term OEM, most of our shoemaking enterprises have low management level, weak brand building and marketing awareness, weak design and research capabilities, and very weak ability to resist market risks. In the environment of internal and external troubles, many shoemaking enterprises have lost or collapsed in recent years.

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< p > "only by" a href= "http://www.91se91.com/news/" > the strength of the shoe making enterprise < /a >, it is impossible to reverse such industrial pattern and market environment change.

Zhang Huarong, chairman of the National Committee of the Chinese people's Political Consultative Conference (CPPCC), member of the National Federation of industry and commerce, and chairman of Dongguan Huajian group, expounded this view many times in public. He stressed: "we must rely on the strength and superiority of the third industry, support and cooperate with the second industry, reverse the passive situation of the shoemaking industry, accelerate the pformation of China's footwear industry to make stronger, and ensure the status of the first big power in China's footwear industry".

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In the past few years, Zhang Huarong has been working on a new industrial mode. He decided to integrate the second industry (broad industry) and the third industry (broad service industry) scientifically and organically in the industry, so that Chinese shoemaking enterprises can get together, get rid of the difficult position and accelerate the development of P.

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< p > Zhang Huarong defines the new economic operation mode as the 2.5 industry mode. He wants to build a world shoe industry headquarters base in < a href= "http://www.91se91.com" > World shoes city < /a > Dongguan. He told the prime minister Wen Jiabao when he was the premier of the world, and won the premier's approval.

In August 2010, he was a member of the Political Bureau of the CPC Central Committee and Secretary of the Guangdong provincial Party committee. He was the vice premier of the State Council, Wang Yang, who instructed the construction of the headquarters base, and instructed to build a modern footwear manufacturing service system based on the platform of the world footwear headquarters base, and accelerate the pformation of shoe enterprises into specialization, standardization, high-end, scale, Ji Qunhua, branding and headquarters development, so as to promote the < a href= "http://www.91se91.com > footwear industry < /a > pformation and upgrading.

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< p > < strong > News extension ---OEM < /strong > /p >

< p > OEM production, also known as fixed-point production, is commonly referred to as foundry (production). The basic meaning is that brand producers do not directly produce products. Instead, they use their key core technologies to design and develop new products and control sales channels. Specific processing tasks are entrusted to other manufacturers of similar products through contract ordering.

After that, the products are purchased at a low price and directly attached to their brand names.

The mode of cooperation entrusted to others is referred to as OEM. Manufacturers who undertake processing tasks are called OEM manufacturers, and their products are called OEM products.

It can be seen that fixed point production belongs to the mode of "foundry production" in processing trade, and in the international trade it is the export of labor services based on goods.

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< p > OEM, also known as "licensed production" and "OEM", is first popular in developed countries such as Europe and the United States. It is a game rule for large international companies to find their own comparative advantages, which can reduce production costs and increase brand value.

This mode of production is more popular in the domestic household appliance industry, such as TCL's production of washing machines in Suzhou Samsung, and Changhong's production of washing machines in Ningbo Di Sheng Ding.

Specifically, OEM (Original Equipment Manufacturer) is the original equipment manufacturer, ODM (Original Design Manufacturer), that is, the original design manufacturer, OBM (Original Brand Manufacturer), that is, the original brand manufacturers.

The A side looks at the production capacity of the B side, allowing the B side to produce the A side design product, uses the A square trademark.

For the A side, this is called OEM, the technology and design of the A side are looked upon by the B party, the B side introduces production, attaches the B party label, this is called ODM; for B side, it is only responsible for producing and processing others' products, and then affixed others' trademarks, which is called OBM.

The original commissioned design of ODM (Original Design Manufacturer) is to meet buyer's needs through efficient product development speed and competitive manufacturing efficiency in product design and development activities.

If the technical capability is sufficient, the design capability will be improved, and then the case can be initiated and processed.

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