Wang Tiankai: The Spinning And Weaving Industry Is Only Slowing Down And The Market Is Still In Progress.

In August, the listed companies of the industry released the mid term earnings report, and the observers' eyes were "green". I was shocked with my little partner.

However, the fall is not all. Some of the enterprises that have gone against the trend have become a little red in the green. In the first half of the year, the company reported operating income of 684 million yuan, an increase of 25.21% over the same period last year, operating profit of 193 million yuan, an increase of 16.72% over the same period last year. The company is deeply ploughing high-end women's clothing market, insisting on multi brand development, slowing down the expansion speed under the condition of sluggish consumption, increasing the proportion of direct battalions, strengthening fine management and increasing the intensity of stock taking, so that the gross margin will remain at around 62%. From this we can also see the fact that the concentration of domestic high-end women's clothing is not high. High end women's clothes Huge potential for market space.

The flagship three or four line market found that the company's revenue in the first half of the year was over 845 million yuan, up 27.16% from the same period last year, and the total profit was about 173 million yuan, an increase of 32.91% over the same period last year. In the first half of the year, while continuing to expand the market, the company optimizes the existing marketing network, and continues to take various measures such as increasing the credit limit and extending the credit period, so as to support the powerful franchisees, making the franchise business revenue reach 770 million yuan, an increase of 26.43% over the same period last year. Differentiated market positioning and innovative capital support have become the magic weapon for keeping growth. Meanwhile, it shows that the market potential of the three or four line can be further explored.

　　 Men's wear In the field, seven wolves reported that the company achieved operating income of 1 billion 423 million yuan, down 4.27% from the same period last year, and the net profit attributable to listed companies was 256 million yuan, an increase of 4.26% over the same period last year. It is worth mentioning that as of June 30th this year, the total number of seven wolf stores was 3855, compared with the 152 stores at the beginning of the year, and this is the first time that seven wolves have been closed in recent years. For profit growth, the seven wolves explained that the company had carried out the strategic transformation of "wholesale" to "retail" and improved the profitability of the terminal. At the same time, through the network sales, temporary sale, factory stores and other forms of assistance to deal with the stock of the channel, and ultimately achieve the rise of net profit, it seems that the market competition of men's clothing category has shifted from the horse race enclosure to the single shop profitability, intensive farming has become the main theme of the industry operation.

A glimpse of the whole picture of China Spin Wang Tiankai, the president of the Federation of industries, once said, "though China is now spinning clothing The industry is facing a grim situation, but we must also clearly see that the market is also growing, but the growth rate has slowed down a bit. "

Indeed, you can't see that international brands are still scramble to enter the Chinese market. Sales of e-commerce platforms such as Taobao, Tmall and Jingdong are still climbing. This is the worst and the best time. The precise market positioning, the fine management mode and the "positive energy" such as the channel change that complies with the consumption trend, make the new advantage of the development, such as the posture, the search and the seven wolves, we also believe that after paying the price for the high growth, China Clothing industry By introspection of the inner revolution, under the drive of positive energy, it will eventually form a continuous stream of power and embark on the fast track of clothing power.