2015 Shanghai Fashion Week Will Show New Horizons

As the most important and influential professional fashion publishing platform in the industry, from April 8th onwards, the 2015 autumn and winter releases of the Shanghai fashion week, featuring the theme of "Chinese clothing blooming", will blow the rally horn and sail again from Xintiandi Pinghu waterfront fair. At home and abroad, outstanding original designers, commercial brands and cutting-edge designers will bloom.

In from April 7th to 15th, the 9 day Shanghai fashion week 2015 autumn and winter will continue to feature the multi-dimensional publishing pattern based on "local and international perspective" and the "original design and commercial landing" features. In the nearly 50 multi style fashion releases, leading the trend, Shanghai fashion week international brand publishing project, the MODE Shanghai fashion show new launch and Shanghai fashion week Hai Hai International Forum and a series of dialogue salons will enhance the international publishing platform effect and share the industry's top wisdom. Shanghai fashion week has gradually expanded from specialization and internationalization trend publishing and business exhibition activity platform to a diversified platform of tandem and service industry chain. It plays an important role in aggregated industrial advantages resources, shaping fashion magnetic field and enhancing urban fashion absorbability.

along with Consumer With the increasing demand for personalized clothing, more and more stylized designer brands are gradually coming into the field of vision, and are increasingly concerned by the market. During the season's release, more than half of the total works will be released from the original designer's works. 9 designers have opened a brand store in Shanghai Xintiandi and Xintiandi fashion, and truly realized the commercial chain connection between inside and outside production and marketing, thus promoting. Mission Runway Close integration with economic consumption. In recent years, the independent designer brands have appeared many times in Shanghai Fashion Week: BAN XIAOXUE (Ban Xiaoxue), JADE EN PLUS (Tang Jia), HN LL (Han Lulu), deepmoss (Liu Xiaolu), W by WenJun (Li Wenjun), and Yao Chunjie (Yao Chunjie). RICOLEE (Li Weigang), MOODBOX (Qin Xu), YUHUA concept (Hua Gao), WTC (Daniel Wang), The New Classic (Chen Jialun), threeSociety (Edward Classic), Wei (Chiang Jia / Wang Dequan), Chen Jialun (Zhang Feng / Tang Danni) will bring their unique creative design concepts of their 2015 autumn and winter series.

At the same time, this season's work conference has more passionate and creative design, new fashion, T stage at the fashion week in Shanghai: ZHANG YUHAO (Zhang Yuhao), Black Spoon (Bai Moti), CINDY SOONG (Song Chuyi), BEE BY HEBEECO (He Bike), In BY (Yu Yi City) and so on will also show its mature design skills, and add a wonderful and expectation to the fashion week this season. Designer Liu Jiahe and Ye Qian will bring original paternity suit brand COMME TU ES and women's wear design brand YE'S respectively. Zhang Na, the famous independent designer, will also visit Shanghai fashion week for the first time. What kind of autumn and winter masterpiece will his personal brand FAKE NATOO bring? Let's wait and see.

Designer Lu Kun, the designer who has been active in fashion for more than ten years, will return to the stage of Shanghai fashion week and launch his personal garment brand mikumkum for the first time. In addition, independent designer online marketing platform: Shang street, will join hands with insh &Nor two brands to enter Shanghai fashion week. Among them, insh is the high street fashion concept brand created by renowned designer Li Hongyan, and Nor is the designer signing brand of ONEBYONE's principal Wang Chu Qiao.

Decoster, ZUKKA PRO * M-graph, EY (Entwine young), naivee, Siijii poetry collection, living on the left, Zhuang Rong, Woo, Shanghai, China, and so on, which emphasize the sense of design and have been released for many consecutive seasons in the fashion week, will also come to an agreement. Through the concept show in fashion week and its commercial order, we can effectively form the brand's own good operation mode. This season's new excellent fashion brands also include: TINA GIA, Jin Zhi Yu Ye, Chi Chi house (children's wear), and the original brand SOLO CELEB, created by famous artist Ku Kui Kei. And high street trend brand HTDG. With the continuous improvement of the Chinese market, more and more overseas brands are entering the Chinese market, and Shanghai fashion week is the best platform for the debut of the brand. YYO Foundation will present itself as the independent designer Missy Skins of Australia. The N side of the famous fashion buyer shop will join hands with the French fashion circle grotesque Christophe Terzian to bring China's first show. BOTH Showroom will debut in the fashion week of Ukraine with the French pioneer clothing brand Y/PROJECT with the Ukraine accessories brand BOTH and the self-designed shoe shoes. The United States wedding group will bring its three brands to a dream and inheritance wedding dress show. As a launching platform for the design of the new design, the Italy Ma Lan Valley fashion and Design Institute, which is 80th anniversary of the school, will invite its design elites to bring their latest works to the T stage of Shanghai fashion week this season.

In April 15th, as the world's most influential supplier of raw materials and design for fur industry, Copenhagen fur will present the autumn and winter works of Astrid Andersen, the 2015 LVMH Prize general nominated candidate and the international street stylist designer, on the closing day of Shanghai fashion week. Two leading industry groups: Copenhagen fur and Shanghai textile will also hold a strategic press conference on the same day.

The success of the 2015 autumn and winter works released in Shanghai fashion week can not be separated from the support and enthusiastic participation of all walks of life. In particular, thanks to the support of China Xintiandi, Paris L'OREAL salon exclusive, M.A.C color makeup, DS new generation luxury car brand, The Langham Xintiandi Hotel, SONY (China) Co., Ltd., Gillette Venus Gillette Venus, Yestar star international star medical beauty group, uni gravity (mogujie.com), Swiss Laurastar Royal legend ironing machine and Italy St. Bi Tao mineral water support.