"Internet +" Manufacturing End: Customer Oriented Process Reengineering

The clothing industry is a tangible product in the final analysis, with the attributes of manufacturing industry.

The Internet plus manufacturing end combines the whole process of manufacturing through the Internet, and establishes a personalized and digital production mode to promote the division and reorganization of the manufacturing chain.

This is linked to another concept, "industry 4".

"Industry 4" is the application of new technologies such as Internet of things and intelligentization to raise the level of manufacturing industry, pform manufacturing industry to intellectualization, and realize real-time management by deciding network technology such as manufacturing process.

Unlike traditional manufacturing "top-down" production, the Internet plus manufacturing terminal is "bottom-up", customer oriented and customer oriented.

The red collar has successfully developed a standardized reproduction of RCMTM personalized clothing flexible production system.

Customers can customize the suits they want through the RCMTM platform.

In this system, every detail of customized suits is stipulated. Customers can select fabrics, styles and make some personalized requests with only a little mouse.

When the customer enters the 19 parts of the body into the version library, a unique personalized suit version will be automatically generated.

The C2B personalized shopping business was launched on Tmall last year. Consumers can make an online volume reservation, and volume division 72 hours door-to-door volume service.

That is, through information order processing, intelligent production to ensure fast delivery, through the customer management system to enhance viscosity and so on to provide the ultimate service.

The company creates intelligent production lines, and through information pformation, it can achieve personalized demand, low cost and fast production.

Ya Pang Langdi showed the experiential intelligent O2O customization system at the 2015 show.

According to the company's personage, with the help of Internet big data thinking, the company has developed a customized intelligent production system, and launched the P2C+O2O business mode, which directly connects the customized intelligent production system to consumers. It enables consumers to independently design orders at the PC end, mobile terminals, and link lines to shop in the lower body, so as to realize the O2O of garment customization.

Nike users' sports data can help designers and product managers design products that are more responsive to consumer needs.

For example, Nike has learned from its offline sports community and the digital platform "Nike+" that a large number of users are running at night, and more reflective materials will be added to the product.

In the future, with Nike's further understanding of user's height and weight information, Nike will be able to allocate itself more effectively in combination with geographic location information of user movement.

And laying products in stores in different regions.

See the need for speed for runners.

Last year, the "Nike+ coach" function was added to the community. By tailored Nike coach resources and top athletes' opinions, the exclusive running plan was customized according to the goals and abilities of each runner.

Recently, Li Ning Co announced its investment in hardware with millet.

The company's strategic cooperation with Hua Mei technology, the first two cooperation shoes launched are expected to be on sale in the three quarter of this year.

The two running shoes are Lining's top flagship "strong Jun" smart version and the new smart shoes for this cooperation.

The key word of this cooperation is "super high performance price ratio" and "close to the people".

It is reported that in the function of the smart chip that has been disclosed, in addition to the standard data collection analysis and motion records, Lining will also provide professional and tailored guidance for the running posture of Chinese runners.

Mack Weldon is the main body with comfortable tailoring and sweat, odour, antistatic and other functions of the body clothing, the American Internet men's underwear brand in February just completed the $4 million A round of financing.

CEO Brian Berger said that the idea of building the brand came from its frustration in buying underwear and socks. The style and quality of this product are always varied. Men want to buy products that they like and buy them at random.

In two years, Mack Weldon achieved 200% of total revenue and user growth in 2014, with 50 thousand customers and a very high repeat purchase rate.

The new Internet brand also uses Kiva Systems's robot technology to improve its distribution efficiency and facilitate customers to repeat orders and purchase.