Russia'S Footwear Market Needs Improvement
Russia Shoe The saturation rate of the market is 70%, and there is great potential for development in the market. At present, Russia Shoe The market is full of illegal production. Imported Products. According to expert assessment, in 2007, the total number of Russian footwear markets including "gray" areas increased by 15.1%, with a total sales volume of 435 billion roubles.
Today, Russian footwear market Imports are also the main products. According to statistics in 2007, Russian producers can only meet 10% of market demand, even lower than in 2006.
In addition, it is worth noting that the official figure of Russian footwear output is less than half that of the market. In 2004, counterfeit and forged footwear products in the Russian market dominated the 2/3 market.
Men's shoes Russian shoes The production structure still occupies the first place, and its share of Russian footwear output reached 45% in 2007. This is because the main order of men's shoes is state organs, such as the armed forces and the Ministry of the interior; the second place that occupies the total output of Russian footwear is women's shoes, and the third is children's shoes.
But it is worth noting that this has a big gap with the footwear sales structure. In 2007, the top 50% of the total sales volume of the Russian footwear market were women's shoes (nearly 2%). Children's shoes Finally, men's shoes.
At present, the production and processing of footwear in Russia are mainly concentrated in the central federal district (40.4%) and the Southern Federal District (30.5%). In 2007, Russia's largest supplier of footwear products was China, which accounted for 82% of the total Russian footwear imports, accounting for 71% of total imports. Low price is the main competitive advantage of Chinese products. Italy, Turkey and Germany are also important footwear manufacturers.
In the past 3 years, the main trend of the Russian footwear market is "purification". From 2004 to 2007, the share of counterfeit and shoddy products in the total sales volume of the Russian footwear market decreased by 20%.
On the whole, Russian shoes The market is too closed and the consolidation is poor. It is reported that none of the top ten manufacturers in the Russian footwear market can occupy 1% of the market. In addition, another problem of Russian shoe industry is that there are too few famous brands in Russia.
In fact, the most famous brands in the country are "Ecco" and "Ralf Ringer", and the more famous brands in Siberia are "Hong Kong". Raw materials are also a difficult problem in the production of Russian footwear. The lack of high-quality accessories in Russia's domestic production has undoubtedly increased the production cost of Russian made footwear products.
In the next two years, the growth rate of the Russian footwear market will continue to decline. According to the current market saturation, the growth rate of the Russian footwear market in 2009 will be reduced to 9%. Editor: vivi
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