Differentiated Brand Positioning Wins Market Recognition

Compared with other brands, the origin of Provence is a real interpretation of Mediterranean peace, comfort and quiet life. It creates a tranquil and natural, peaceful and comfortable dressing experience, bringing people into a kind of desirable pastoral life, so that the urban women living in the fast paced way can find their mind to live in.

China's consumption era has entered the era of diversification and individuation. Only by constantly innovating and constantly surpassing ourselves can we achieve a higher level of development.

With this recognition, chairman Wu Jianmin began to differentiate the brand positioning according to the style distinction and age positioning, so as to form differentiated advantages and satisfy different consumers' style positioning and consumption demand.

She was positioned as an idyllic "slow life home". Its main consumer group is a 30 year old -40 year old high grade woman. She is characterized by simplicity, natural and casual style. With art and creativity, she takes the thinking of the world, life and life into art and design, so that people can experience romantic pastoral lifestyle through fashion.

This changing era calls for a quiet force to slow down people in fast-paced times. They pay more attention to their inner voice and wearing experience.

She heard the voice of people at the moment, and advocated the way of "slow enjoyment", so that they could not listen to the noise of the city, and began to listen to their inner voice more deeply.

The natural fabric with natural temperature creates a loose body with no sense of constraint and brings relief, relaxation, casual dress and life experience.

Based on this idea,

The shop is surrounded by nature. The pure log color and natural soft coleidum dress harmoniously blend, displaying the natural, simple, pure and romantic coldham's pastoral style, bringing a relaxed and casual sense of freedom, giving customers the pleasure of having a leisurely time.

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She entered the market and became a new symbol to explain the "slow enjoyment of life". She was deeply favored by high quality women with artistic accomplishment and enjoyment of life. Her strong innovation power created a group of high quality and loyal customer groups, displayed outstanding performance in the market and played the leading role of "example". The brand took only two years to become a model of Chinese styled brand women's clothing, and it was also a fast developing brand for China's garment industry. She played an active role in promoting the development of the entire garment industry, and this heavy honor was a testimony of her strength, helping her to continue to deduce the most beautiful story of every woman. She consolidated and strengthened her unique personality and independent creative space.

The introduction of COE lore was a great success for sulon.

He has brought a new style definition to the natural pastoral life, and also resonated with the consumers who advocate the natural and healthy life. He has gained a place in the industry, and has become a brand with strong independent identity, distinctive artistic style, strong sense of natural scene and pastoral experience.