Hao Zizi: "Beauty" Appears In Vision.

At present, Vero Moda wireless terminal Tmall flagship store sales account for more than the old sales.

Since new products are usually sold at close to full price and the old ones are usually half off, from the perspective of sales output, two old products are sold to a new product.

At the same time, although the promotional activities such as inventory clearance can be drained, it can not be sustained for a long time, and the maintenance of brand tonality must rely on new products.

Therefore, Hao Zizi launched the new product marketing at the wireless terminal.

In order to improve the visual presentation of the wireless terminal store, Hao Zizi selected a batch of poster maps with a good household poster as a candidate material for the home page theme recommendation based on the customer feedback from micro channel.

Hao Zizi said that all the activities of the VeroModa wireless terminal will adopt the new posters of the season as a flow entry map, and even the old goods discount activities will adopt new poster drainage, because the new posters are more fashionable and attractive.

At present, the wireless side store's baby details page is synchronized with the PC terminal.

In order to meet the needs of wireless users and better present the products, Hao Zizi made some minor changes. For example, the size table of the PC terminal was relatively dense, and the synchronization to the wireless terminal was not clear. Therefore, the PC side simplified the size table and adjusted the word spacing and layout layout to adapt to the presentation of the wireless terminal page.

In addition, when users browse the wireless terminal, they pay special attention to the full scale display of the front, side and back of the model, enlarge the detail map, and make the wireless terminal users more convenient to view.

Unlike everyday baby details page, for the details of the single product, Hao Zi purple will contact the shooting team for creative shooting, repackage the product, and optimize the corresponding baby details page. Meanwhile, the creative photos will be made into a fashion album guide page.

In addition, Hao Zizi also contacted the offline retail marketing department to take pictures of street pictures as Vero Moda wireless terminal material, such as making Street album for wireless terminals.

External promotion and so on.

Vero Moda PC is usually new on every Tuesday and five a.m., and there are dozens of new products by the end of the week. Hao Zizi selects some new products from the weekend, and the serial numbers are placed in the micro tangle, allowing the users to vote for the new product Top1, which you think is the highest volume and collection volume.

After nearly a week's sales and collection, if the user's selected style becomes the first volume of sales or collection, the user can get 20 yuan mobile phone exclusive new coupons.

Hao Zizi told reporters that the activity lasted for three months, with the purpose of allowing users to settle down on the wireless side.

"Unlike the Amoy brand, users are often used to buy Seasonal money. Many traditional women's wear brands have the concept of" rush season ". During the period of hot selling of winter clothing, spring and summer have gradually become new.

Therefore, although some new products are not in season, the sales trend is relatively mild, but allowing more users to add new products to favorites in advance will help to facilitate subsequent sales.

In guessing Top1 new products, sales and collection of new products will be presented directly on the page. 60% to 70% of users can guess the coupons.

Hao Zizi reminded that the micro game should be based on simple and easy operation. If the difficulty is too high, it is easy to crack down on the enthusiasm of users.

In addition, Hao Zizi also adopted an external drainage strategy of "a large number of" to participate as far as possible.

The registration of all resource locations and commodity activities, and the selection of some styles with higher sales volume are used for extrapolation.

"Such activities like looking at one eye or rush to buy and buying have a special low limit on discounts, which can't push new products, and other activities generally make profit by 5% off of the preferential price."

Told reporters that the Vero Moda wireless terminal will monitor the flow data and sales situation of each new product in real time, and make quick adjustments.

For example, in the early days of the new era, the wireless terminals tend to push the 6 new products in the first half of the front page. After a few days' data monitoring, it is found that although the traffic volume is higher, some of the new styles do not bring the ideal sales volume. Though some styles are not pushed on the front page, the conversion rate is higher than that of the front page.

Therefore, Hao Zizi quickly switched the front page main push, placed the higher conversion style in the front end, and sent these potential items to the micro channel after packaging and editing.

Compared with the adjustment of the PC terminal, the wireless terminal can be adjusted quickly and realtime due to simple page settings and refined content.