Urban Beauty Net Profit Increased By 54.3%

Recently, the company has purchased high-end underwear brand Ordifen for 92 million yuan.

Zheng Yaonan, executive director and chief executive officer of urban beauty, city beauty, said at the forum that he will continue to infiltrate through multi channels and multi brand businesses in the future to meet the needs of different groups of consumers.

The near future

The 2014 earnings report showed that the company's revenue during the reporting period increased by 37.4% to 4 billion 8 million yuan, a net profit of 425 million yuan, an increase of 54.3% over the same period last year.

Earnings per share reached RMB 24.86, up 35.3 from the previous year.

The Board recommends a dividend of 10 cents / share to shareholders of the company.

The company said that a significant increase in revenue was mainly due to an increase in the number of franchised stores and self owned stores during the reporting period, which led to a rise in sales of the products already sold, plus franchised stores and self owned stores.

Some improvements have been made.

Net profit growth is mainly due to the continuous improvement of sales channels and product mix, further integration of industry supply chain and continued consolidation of economies of scale.

As for the operation of the channel, as of December 31, 2014, the company's retail network has 7026 stores covering a number of mainland cities, municipalities and autonomous regions, including 6049 stores and 977 stores.

During the reporting period, the company set up about 980 franchised stores and 256 self operated stores.

As of December 31, 2014, the company membership scheme has more than 30 million members.

During the reporting period, the company adopted diversified

Marketing and selling products to meet the needs of different consumers.

In the first half of 2014, we launched the brand new "urban beauty secret", providing quality products with the characteristics of body shaping.

As of December 31, 2014, the "beauty of the city" secret products sold in more than 1000 stores in China.

In the fourth quarter of 2014, another new brand of the company was "free time". Its brand line was a simple and fresh Korean style. It was targeted at young consumers with fashion sense.

As of December 31, 2014, there were 23 self operated stores specializing in the sale of "free time" products in China.

The company plans to add self time stores to sell "free time" products in 2015, and have a self time brand franchise.

The company also expanded its range of products through a number of measures, including the introduction of young and child clothing for children and children in the fourth quarter of 2014, as well as the continued supply of men's clothing products.

According to the Sullivan report, the company also has the leading role in the retail sales of men's personal clothing products in China in 2014.