Designer Combination Push High-End Women'S Clothing Brand Hillier Bartley

The British designer Katie Hillier and Luella Bartley, now serving Marc by Marc Jacobs, will jointly launch the high-end women's brand Hillier Bartley this autumn.

Employed in 2013

Luella Bartley Bartley, who works as creative director of Katie Hillier and women's wear design director, says they have been preparing for the establishment of Hillier Bartley, which means they are likely to remain in the upcoming integration of Marc by Marc Jacobs after the new brand is established.

Brand.

People familiar with the matter told WWD that Katie Hillier will continue to play an important role in the group after the restructuring of the Marc Jacobs brand, and Luella Bartley is also likely to stay.

Hillier Bartley, which is full of British style, will contain

Handbags and accessories, which are mainly made of British local fabrics and made in Britain, and handbags will be made in factories near Venice, Italy.

Katie Hillier and Luella Bartley have shown the Hillier Bartley autumn winter series to buyers in Paris fashion week in March this year. The new products will be on the shelves of global boutiques in August this year.

Luella Bartley founded the garment accessories brand Luella in 1999, and Katie Hillier designed its handbag at the early stage of the brand.

The Luella brand ended its business in 2009 with an annual revenue of 9 million.

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Two months after the announcement of strategic adjustment in January, along with the end of last week's e-commerce business, the parity brand Kate Spade Saturday was declared aborted after just two years of birth. Kate Spade Saturday's "sudden death" and the Marc Jacobs International LLC group will be closed by the secondary line brand Marc, International, and both show that the development space of light luxury brands is narrow.

Since its launch in October 2012 to the opening of its first store in Tokyo in March 2013, Kate Spade & Co. (NYSE:KATE) has drawn a bright vision for light luxury brands: even if it can't have more than 70% gross margin as traditional luxury goods, light luxury brands can get more sales through consumer sinking and thus be comparable to traditional luxury goods in terms of profits.

At that time, the president of Kate Spade LLC and the chief executive of Kate Spade & Co., Craig Leavitt Leavitt, had been proved to be too naive today. The LVMH Mo t t Mo (Spade), CEO of Hennessy LV group, has repeatedly publicly sniffed the exclusive luxury brand, which has also proved to be an industry experience and vision.

The closure of Kate Spade Saturday and the dying Marc by Marc Jacobs are inevitable. Otherwise, the constant truth of the retail industry is being overturned, which is the collective decline of the IQ of consumers.

Once the Kate Spade Saturday brand is launched, Craig Leavitt will be emphasized that the brand is not a secondary line brand of Kate Spade, but an independent brand.

Kate Spade LLC tried to use this way of changing the concept to put the holy light on a newly born brand. This extreme optimism comes from the wide imagination of the group that fantasies about Kate Spade Saturday, which will make the Kate Spade Saturday brand go beyond the Kate Spade brand itself in the future, just as the brand is running independently, even better than its predecessor group.

In the era of light luxury brands fading away from traditional luxury goods, why is it possible to replace light luxury with lighter prices? Craig Leavitt and its Kate Spade LLC are ambitious, and in the future, he will lead the whole Fifth & Pacific Cos. Inc. group, so the birth of Kate Spade is the assurance of the future trend with extreme confidence and self righteousness.