Wei Started A New Model Search Plan To Terminate The "Angel".

In fact, Victoria is fully free to continue willfulness and adhere to its market positioning. The important reason is that there is still a difference between the target consumers of brands, but if consumers are influenced by advertisements, consumers will probably be disappointed with the brand image and thus produce rebellion.

The largest code in the US is 16, which is equivalent to XL, but the increase in the fashion industry is actually 12 to 24 yards, and many retailers offer 28 yards to meet the market demand.

According to Business Insider, many women complain that Victoria can't provide a good choice. "My money is enough for their underwear, but the fact is that I can only buy fragrance, moisturizing milk or body spray."

A California customer named Dana Drew said she had launched a petition to fight against the secret brand. "Every year when I see Victoria's big show, I want to buy them."

But I can only look at the screen, because Victoria does not provide big size. "

In recent months, Miranda Kerr, Karlie Kloss, Doutzen Kroes, the most important angels in the core position, have delivered a letter of termination to Wei.

Among them, Karlie Kloss is one of the most serious angels in Wei MI. She has been a great show for 4 years in Wei MI, and has spoken for Victoria Heavenly perfume.

"Do we and Karlie leave the secret?"

After several months of discussion, we respect her departure at the end of the contract period, and she can have more time to complete her studies. "

Ed Razek, chief marketing officer of Victoria, said in his latest Instagram.

But Karlie Kloss told People magazine that she would focus on supermodel work. She would appear in the T as a full-time model and look for new job opportunities.

This makes the reason for "study" somewhat thin.

According to a new statement by Page Six, an American entertainment gossip magazine, the reason for the secret loss of angels is that their working hours have increased too much, but wages have not risen.

"Before signing the contract, Alessandra Ambrosia's contract salary was 1 million dollars, but the money is now like 100 thousand dollars."

An insider named Stephanie Smith broke the news to the magazine.

In terms of time, the models work at least 50 days a year, which leads them to give up other brands of fashion or perfume.

These restrictions may drive Ambrosio next, and she is now negotiating with Victoria.

For the time being, this storm is not much related to the underwear advertisement of the "perfect figure", but it is indeed a good opportunity for us to think deeply about the next product strategy.

Last year, it used 10 supermodels with perfect curves, including Gisele Bundchen, Heidi Klum, Adriana Lima, etc., and took a poster. The poster center wrote "perfect body: perfect fit, perfect comfort, perfect and soft" advertisement.

Instead of selling underwear, it is better to say that Wei wants to create dreams or set up an aesthetic benchmark.

But this benchmark has deeply hurt consumers. They have put pressure on Victoria and asked for more.

But now, some of the consumers who are angry with them have lost some of their "perfect stature". If it is only replaced with a new batch, it will be difficult to assess the effect of its marketing plan in the increasingly severe competition environment.

Even though he has apologized for the "perfect body" advertisement, he still has to bear the pressure of irony from competitors now and then.

In response to the brand with a 35% market share in underwear, Curvy Kate, the big British underwear company, released a poster of the same 10 women shooting side by side. The 10 women are of different sizes, wearing large underwear and smiling sweetly.

In the middle of the poster, "perfect body: everyone's body is beautiful."

Another competitor, the American underwear brand Lane Bryant, has recently targeted women consumers who are unhappy with Victoria. They encourage consumers to be on the social platform in the new marketing campaign. I am not an angel to choke the secret.