The Core Lifeline Of VIP Maintenance To Master

After sale, the archival information must be updated, and the data should be collected and analyzed once a month.

1, remember that the value of a VIP is much more than that of her current brand, but that she is most likely to be your professional colleague.

2, treat her as her family and friends.

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Accept her shortcomings, magnify her strengths, and love her family and her peers.

3, the gradual deepening of non marketing topics, SMS greeting is essential.

4, to understand the consumption situation and evaluation of other brands, and the future purchase trend, and actively feedback the superiors to find a breakthrough.

5, one week after each sale, the customer will visit the information again to explain the way of maintaining the product, the matching plan and the question consultation.

6, emphasize the one to one service, VIP as far as possible to receive their own, to ensure continuity of service.

But colleagues need to be familiar with it.

7.

After buying three times, it can start classifying according to its consumption volume, consumption frequency, purchase type, price sensitivity, purchase style and so on.

8. The VIP list (name + birth date) will be printed in the warehouse next month at the end of each month.

Let's congratulate the guests and prepare the birthday gift plan.

9, review VIP data every day as a required course to understand all kinds of information of customers (especially purchases).

10, from the horizontal analysis of customer's single shopping characterization to vertical continuity of consumption trajectory analysis; familiar with the customer's "Wardrobe" composition (purchased products and other brand products), to achieve "Wardrobe" effective supplement.

11, marginal customers also need to spend the same energy to understand, especially sales promotion type, she is a powerful source of replenish for our sales.

12, sell yourself to a friend and become a real friend.

13, the different maintenance objectives of ABC VIP, the improvement base of individual guest for the guest parts, the promotion base of the medium VIP for the single passenger parts, and the promotion of double VIP for the severe VIP.

Medium scale development and deep excavation are the key points.

14, basic volume, new increment, consumption comparison of new and old VIP, purchase frequency, single purchase quantity, purchase category trend, purchase price level, time consumption per purchase, change of guest body shape, attribute change, consumption difference among different age groups, contribution rate, dead card rate, etc.)

As a store monthly meeting report, provide company decision promotion (VIP analysis project).