Market Investigation Is Crucial For Location Selection Of Clothing Stores.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their clothing stores have a negative impact on whether or not their clothing stores are close to each other because of the same commodity content function, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a lot of casual wear shops around the world, competition will be more intense at the level of casual wear. Then it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, they can give priority to it.

Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

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Before choosing a location, the first thing to decide is the choice of customers.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer group, the clothing store in Xidan is better than in East Fourth.

Although it is also a bustling commercial street, most of the clothing stores in the East Fourth area are mainly white collar women around 25-30 years old. The products are of excellent quality and high price. While the customers in Xidan are younger, they choose clothes to pay more attention to styles.

And work and other details will not be too critical.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

As we all know, opening a clothing store involves many aspects such as site selection, decoration, purchase, financial management and so on.

Therefore, when a shop owner opens a shop, he must not think it is easy to open a shop, but he lacks comprehensive thinking.