Business Strategy: Using Supplier Resources

Suppliers can also provide location services. These suppliers include: equipment, suppliers, personnel, information, capital, technology, decoration and other service providers.

They may be multiple at the same time. Competitor Providing goods or services, mastering many shops in the same store and familiarity with the operation of each store can help you make more accurate judgments.

1. according to the operation of internal audit, the most effective choice can be brought to you. Location information Supplier. Usually, the main commodities, main equipment or suppliers of specific suppliers are the best targets. For example, if you want to open a beauty salon, then the supplier of beauty equipment and beauty products is the best choice.

Generally speaking, we should choose a large scale and a good reputation in the industry. Supplier 。 You can also go to the store to do some field visits, collect supplier information, and choose suppliers with a wide range of customers.

2. after selecting suppliers, take the initiative to contact suppliers. If you purchase goods from him, he will usually be happy to provide you with information about the store and competitors. Of course, because of professional ethics, some suppliers may not provide you with relevant information, or even provide some false information, so you need to analyze and screen.

3. according to the information provided by suppliers, take corresponding location method. For example:

The supplier says that a store is going from bad to worse. It is worth investigating whether the store has the intention to transfer or sell.

The supplier said that a shop was in good condition and the order quantity has been increasing or even increasing. It is possible to investigate whether the same market in the area is saturated. If the food is seriously unsaturated, the success rate will be much larger.

When consulting a shop, you can ask the supplier's opinions, which usually have important reference value.

Some suppliers will deliberately study the market of their goods or services in order to expand their business scope, so they may have a large number of alternative address information.

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Clothing stores should be opened in places where people are crowded. This is a common sense that many people know. However, some people just know this common sense. What kind of flow is strong for clothing store sales?

Beginners should conduct a survey in places where people are more crowded. It can take some time to calculate the number of people in the morning, afternoon and evening periods in the targeted areas, and to count the number of people entering the shops, and to find out the proportion of office workers, students and housewives, and at least calculate them on weekdays and weekends, so as to know the exact distribution of the crowds.

With a pre selected location, the second step is to inspect the surrounding environment first. At this time, we need to observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance? Secondly, from the customer's perspective: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you have mastered your own differentiation.

Besides, pay attention to whether competitors in the diagonal or near distance will take away your business. Keep an eye on your opponent's position and find places to compete with others, so that you can compete with your peers or competitors.

Customers in clothing stores think that the quality of their adjacent shops is similar, so they are very important for similar brands located in a unified location. Therefore, some location strategies are "parasitic". Customers can be attracted to customers who are attracted by big brands by opening a clothing store beside a large department store and opening a restaurant next to a supermarket.

In addition to where people go, you have to consider how long it takes people to get to your store. The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of transportation time farthest.