Core Data Indicators And Their Roles

1, turnover reflects the business trend of shops.

In the light of past sales data, combined with the development of the regional industry, the daily promotion and promotion activities are adjusted through regular daily follow-up and weekly comparison.

2, set up sales targets for stores and employees.

(1) basis

Data, set up store business objectives and staff sales targets, and divide the turnover target into monthly, weekly, daily, time, and shift, and per person, so as to make employees' goals clearer.

(2) establish a corresponding incentive mechanism for employees' monthly goals.

Rushing to higher sales;

(3) monitor the progress of daily turnover indicators every day.

If we fail to achieve this, we should immediately introduce the preparatory plan, and adjust the personnel, goods and promotion plan in time if the target process is not satisfactory in the middle of the month.

3, compare the sales status of each branch.

The turnover index helps to compare the sales ability of each branch, so as to provide reference for optimizing the structure of personnel and the combination of goods.

The sales volume of classified goods is the sales volume of all kinds of goods in the store. Through the analysis of sales index of classified goods, we can understand:

1, whether the sales and the proportion of goods sold in different categories are reasonable, and provide reference for ordering, assembling goods and promoting sales, so as to make a better adjustment of goods so that the goods combination is more suitable for the actual consumption of the store.

2, understand the consumption orientation of the store or the area, make immediate replenishment and pfer measures, and adjust the display accordingly, so as to optimize the inventory and maximize the profit of the store.

For those with low sales, we should consider strengthening sales promotion and digestion in stores.

3, compare the proportion of sales of classified goods with normal sales in the region, draw the sales characteristics of our store, give more consideration to the slow flow category, and strengthen the key recommendation and sales ability of shopping guide for slow flow category.

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Clothing stores should be opened in places where people are crowded. This is a common sense that many people know.

However, some people just know this common sense.

What kind of flow is strong for clothing store sales?

Beginners should conduct a survey in places where people are more crowded.

It can take some time to calculate the number of people in the morning, afternoon and evening periods in the targeted areas, and to count the number of people entering the shops, and to find out the proportion of office workers, students and housewives, and at least calculate them on weekdays and weekends, so as to know the exact distribution of the crowds.

With a pre selected location, the second step is to inspect the surrounding environment first.

At this time, we need to observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance? Secondly, from the customer's perspective: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you have mastered your own differentiation.

Besides, pay attention to whether competitors in the diagonal or near distance will take away your business. Keep an eye on your opponent's position and find places to compete with others, so that you can compete with your peers or competitors.

Customers in clothing stores think that the quality of their adjacent shops is similar, so they are very important for similar brands located in a unified location. Therefore, some location strategies are "parasitic".

Customers can be attracted to customers who are attracted by big brands by opening a clothing store beside a large department store and opening a restaurant next to a supermarket.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.