How To Open Up A Clothing Store To Solve The Problem Of Site Selection

Clothing stores should be opened in places where people are crowded. This is a common sense that many people know.

However, some people just know this common sense.

What kind of pedestrian flow?

Is sales strong?

Beginners should first

Many places to make a survey.

It can take some time to calculate the number of people in the morning, afternoon and evening periods in the targeted areas, and to count the number of people entering the shops, and to find out the proportion of office workers, students and housewives, and at least calculate them on weekdays and weekends, so as to know the exact distribution of the crowds.

The second step is to inspect the site first.

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At this time, we need to observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance? Secondly, from the customer's perspective: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you have mastered your own differentiation.

Besides, pay attention to whether competitors in the diagonal or near distance will take away your business. Keep an eye on your opponent's position and find places to compete with others, so that you can compete with your peers or competitors.

Customers in clothing stores think that the quality of their adjacent shops is similar, so they are very important for similar brands located in a unified location. Therefore, some location strategies are "parasitic".

Customers can be attracted to customers who are attracted by big brands by opening a clothing store beside a large department store and opening a restaurant next to a supermarket.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.

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Very simply, follow your competitor's location in a certain area near the store's location.

1. identify the following objects.

Before entering a region, investigate the competitors in the area and select those who are close to you and succeed in the store.

The number of followers can be many.

Because the location of any competitor is limited, and it is impossible to cover all suitable business circles.

2. take the competitor's shop center as the center and spread to the surrounding location.

The proliferation area should be well controlled, and it can not be reduced unlimitless (for example, in the same building, next door or opposite) or expansion (for example, beyond the business district where the store is located), and it should be treated according to its own circumstances.

3. ensure a principle that the selected stores must have sufficient market capacity.

The chairman of Shenzhen face king said, "there are 50 McDonald's and 45 KFC in Shenzhen, and now the face pastry king is now 30, and more than 20 of the pastry kings are adjacent to or against the western fast food.

Where there are KFC and McDonald's, there are "face pastry kings".

"It's not just for competition to open up shop with foreign fast food.

KFC and McDonald's location survey demonstrates scientific and meticulous environment.

Population density, population structure, road traffic and building facilities will be quantitatively analyzed.

Follow them. That's right. "

Some formats are complementary to each other in terms of business and service content, so you can put the store next to it and bring the customers a complete "one-stop" service.

For example, there are other needs for sports people in and near the stadium. You can provide catering, sportswear retail, convenience stores or coffee and tea drinks.

For example, beside the tourist attractions, you can set up restaurants, photo galleries, photo wash shops and convenience stores.

Mobile phone charging service, souvenir shop and so on.

If you have strong communication skills or have some connections, you can form a strategic partnership with the companies that are closely related to your business. Not only the location cost is smaller, but also the store site is guaranteed.

For example, a domestic SPA and a well-known chain hotel cooperation, the two sides agreed that each hotel chain at a lower price to rent a certain area for the opening of SPA., which not only facilitates the guests of the hotel, but also brings great convenience to SPA, on the one hand, it solves the location problem once and for all, and on the other hand, it greatly reduces the cost.