Innovation Opened The "Shop In The Building".

I was born after 80, and my costume road has just set sail.

A lot of things can be learned and improved. I hope that my shop will become better and better in the future.

All along, my income is not high, I thought the dream of leaving the clothing store is getting farther and farther away.

Until one day, I heard an acquaintance say, maybe you can open a "shop in the building" and go to work while selling clothes.

I just started working, so I started my own fashion.

My "Lou Zhong Dian" is located in a residential area of Xie Chi Lane, an ordinary room which is no longer ordinary.

Related to the site selection, the south gate and the north area are the downtown areas of Wenzhou. There are more women shopping on weekdays, and the traffic is convenient.

I counted the accounts, rented a more than 50 square meter house like her, the rent was between 2000 and 2500 yuan.

And the same square meters of street shops, pfer fees, rents,

The total cost is several hundred thousand yuan.

Such a decision is very worthwhile.

Then I purchase, I go to Guangzhou, Shanghai, Hangzhou and other places, according to the needs of customers, to store goods in the store's wardrobe.

Sometimes, she will also accept customer reservations.

Once, a guest wants to buy one.

The style and color.

After that, I ran several places specially for this customer's favorite clothes. Finally, I bought it back and handed it to my guest.

I was very excited at that time because I felt very full.

The location of my "shop in the building" is "characteristic" and "substantial benefit".

Most of the time, the goods on my purchase list are the only ones that will never be in danger of bumping into clothes.

And all the clothes that come back after purchase are equipped with complete sets and not paid high profits, so they are very popular with customers.

In addition, I would also like to enter some clothes, exquisite clothing, accessories and gadgets, and these little things are also popular with the fashionable girls.

My "floor shop" business hours are more flexible and flexible. In general, old customers will contact the store ahead of time to avoid running away.

The business in my store is usually after noon and after work.

In order to increase the source of tourists, sometimes I would move the computer to the Internet, bubble forum, open a Taobao store on the Internet, take photos of the new clothes and put them on the Internet, thus attracting a group of netizens.

Of course, apart from that, I know that it takes a lot of knowledge and skills to open a good clothing store.

When I am in leisure, I will check all kinds of information on the Internet, look at all kinds of fashion magazines, and make myself more accurate in purchasing.

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Clothing stores should be opened in places where people are crowded. This is a common sense that many people know.

However, some people just know this common sense.

What kind of flow is strong for clothing store sales?

Beginners should conduct a survey in places where people are more crowded.

It can take some time to calculate the number of people in the morning, afternoon and evening periods in the targeted areas, and to count the number of people entering the shops, and to find out the proportion of office workers, students and housewives, and at least calculate them on weekdays and weekends, so as to know the exact distribution of the crowds.

With a pre selected location, the second step is to inspect the surrounding environment first.

At this time, we need to observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance? Secondly, from the customer's perspective: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you have mastered your own differentiation.

Besides, pay attention to whether competitors in the diagonal or near distance will take away your business. Keep an eye on your opponent's position and find places to compete with others, so that you can compete with your peers or competitors.

Customers in clothing stores think that the quality of their adjacent shops is similar, so they are very important for similar brands located in a unified location. Therefore, some location strategies are "parasitic".

Customers can be attracted to customers who are attracted by big brands by opening a clothing store beside a large department store and opening a restaurant next to a supermarket.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.