Burberry Sales Rise 9.6%, Will Also Adjust The Price.

Burberry Group PLC Burberry's latest forecast of the adverse floating rate will reduce the profit in fiscal year 2015 by 25 million pounds over the 2014 fiscal year, but according to the current exchange rate, the profit in fiscal 2016 will increase by 50 million pounds over the 2015 fiscal year, which is 10 million pounds higher than the exchange rate level in January.

As for the 2016 fiscal year

The Group expects that the advantages of foreign exchange movements and cost control will be offset by changes in the region, product mix and continuous business investment.

In the second half of the 2015 fiscal year ending March 31, 2015, Burberry Group PLC Boboli's revenue increased from 1 billion 298 million pounds in the same period of 2014 to 1 billion 425 million, slightly lower than the market forecast of 1 billion 430 million pounds, and the growth rate was 9% at a constant exchange rate.

Burberry Group PLC boboley's wholesale income in the second half was 331 million, down 0.6% from 333 million a year ago.

Among them, the wholesale sales of perfume and beauty department increased by 8% to 100 million pounds per year under the constant exchange rate, excluding the contribution of this category. The wholesale income at a constant exchange rate fell 3% to 231 million pounds over the same period, which is in line with group expectations.

Authorized income is 33 million pounds, 10.8% less than 37 million last year, and 3% higher than the constant exchange rate.

The group plans to add 15-20 main stores this year, and China's store portfolio will be further developed. Meanwhile, it will close similar stores in the global market, and the contribution of new retail area to retail channel revenue growth is low single digit.

2016 the wholesale income in the first half of the fiscal year is expected to be equal to 317 million pounds in the same period in the 2015 fiscal year.

As for perfume and beauty department, the wholesale revenue of 2016 fiscal year is constant.

The 10%-15% growth is expected to slow down compared with the 25% growth in fiscal year 2015, but it will receive additional contributions from retail and digital channels.

Affected by the expiration of the Japanese licensing agreement,

The authorized revenue in fiscal year 2016 will be about 40% lower than that in the 2015 fiscal year of 68 million.

Burberry Group PLC, chief executive officer and creative officer Christopher Bailey, said in the earnings report that the external challenges will continue in the 2016 fiscal year, but confidence in the long-term strategy of establishing Burberry bolberry brand and business worldwide.

Burberry Group PLC (BRBY.L) opened 1.7% higher on Wednesday and fell 0.22% to 1780 pence when it was finished without Chinese fashion.

Retail revenue rose 14.1% to 1 billion 59 million pounds compared to 928 million last year.

Overall sales in the same store increased by 9%, with double-digit growth in the Americas and EMEIA (Europe, the Middle East, India and Africa), and the growth rate in the Asia Pacific region was in the low single digits. Hongkong's performance was constrained by the internal environment and the further deterioration of China's anti-corruption. The same store sales showed a decline in median, while mainland China and Korea had a median growth rate, while the same store sales in Japan increased by more than 30%.

To stimulate sales in Asian markets, the Burberry Group PLC boboley said it plans to adjust prices with competitors such as Chanel Chanel, Cartier, Cartire and Cartire, although the group's chief financial officer, Carol Fairweather, said in a conference call after the earnings conference that the move was intended to deal with exchange rate fluctuations.

Chanel Chanel has lowered the price of the market in the Greater China, South Korea and Southeast Asia by 20%, and the same price range has been raised in the euro zone.