Shopping Guide Plays A Dominant Role In Clothing Sales.

In today's clothing stores, the managers and salesmen of the stores are very enthusiastic to customers. From outside the store to the "crazy sales promotion" in stores, they are forced to end the paction, and feel helpless.

However, what is the actual effect? Some impulsive customers may have the effect of facilitating cooperation, but I am afraid it will be more effective for individual independent customers.

Case 1: saleswoman of a well-known fashion brand shoe store in Guangdong is trained by the store manager: to intercept customers, to sell madly, and to be overenthusiastic.

One day, a well-dressed young woman wandered around the shop looking for a light coloured dress, but the shop assistant judged that the woman liked the new style and fashion style based on her self judgment, so she went crazy to recommend a new red dress to her.

Do not want the other side is not too interested, some love unreasonable.

The clerk continued to wordy: "this dress is really suitable for you. Try it first."

(no details below)

The customer hesitated and picked up a gray suit and looked at it.

The clerk immediately said, "this dress is also very good. It suits you very much and likes to try it."

The customer tried it symbolically, feeling very normal and putting it down.

Salesperson: "this dress is really nice. It suits you very well, and it costs 188 yuan now. If you like, I'll wrap it up for you."

Turn around and have a package.

Unexpectedly, the customer thanked him in haste and left.

Case analysis: sales methods for such stores are obviously affected by "

The idea of probability affects.

There is no problem in the theory itself to encourage the salespeople to see more customers, to intercept and recommend, but not to play that, because they will scare away many customers.

Generally speaking, customers need to know their basic preferences first after they enter the shop, and make certain judgements and then recommend products for them. If the products recommended by the salesmen are totally different from the customers' aesthetics, then the probability of paction will be very low.

The salesperson in the case can be said to be "dedicated" but not professional.

Transactions need calm judgement and effective recommendation. Salesmen should become professional product recommender and consumers to interact with each other instead of singing their own operas.

To give customers space is to give them the opportunity to guard against the "paction control".

Case two: one

As soon as she entered the door, Miss Zhang enlarged her voice. "Welcome to our shop."

Because there are no flat shoes in the shop and they are all high heels, Miss Zhang recommends high heels to customers.

The customer said, "I want to buy a pair of flat shoes."

Miss Zhang followed: "high heels are good.

It doesn't show the quality of wearing... "

Actually, at that time, the customer wore a pair of flat shoes on his feet.

It was conceivable that the customer left unhappily.

Case analysis: details, no matter where they are, are important.

The salesperson in the case did not observe that customers were wearing flat shoes on their feet. In order to promote new products (high-heeled shoes), they simply denied the flat shoes, and even used the "temperament" to negate the customers' prior choices and habits, so that customers could feel the sense of oppression and not being respected.

In fact, similar sales failure in the final analysis is due to too much desire to deal with the mentality.

It is unrealistic to attempt to complete the education of consumers in a short time. Everything needs to be gradual, and haste makes waste.