Color Winning Boutiques Are Crucial.

Color management is a major contribution of businessmen to the color world.

One of the most successful boutiques was called the "master of color" by their peers.

Indeed, the most impressive thing about this fashion shop is its color layout.

The boss used color as a means to decorate the store, run goods and train staff, and achieved good commercial results.

First of all, the store is quite different from its neighbors. The large gray with fine gold carving is elegant, refined, rich and graceful. At the door, a special cartoon like a girl in the hall makes every passing person look at her, and is deeply attracted by that peculiar costume and expression.

The shop is divided into five color areas, the red area, the blue area, the yellow area, the green area and the black and white area.

The clothing of each area forms a whole main color and is based on

The proportions and locations of the five regions are allocated to the seasons.

In fact, these five colors can contain all the colors in the world.

For example, in the red area, the styles include light red, crimson, red, red, pink, pink, red, red, and so on. Sometimes the color area is arranged into a light warm theme, mainly in light color series, with strong colors, and sometimes arranged in bright, hot and intense tone.

There are black skirts, black pants, black socks, black bras and other black impressions in the black area.

The shop owner is arranging his own.

It's like an artist on the palette up.

。

The same is true of other color areas, with the combination of color lighting and sound, forming a unique color management law.

In fact, color is the most popular form, and the world is everywhere without color.

Color is also a visual factor that can easily infect people's mood.

All kinds of colors, like all kinds of people, have their own character, taste and mood, and each has its hints and symbolism.

For example, table 4-1 and Table 4-2 are color associations and color symbols summarized by Japanese color experts.

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The direct criterion for measuring store design is the quality of merchandise sales. Therefore, making customers the most convenient, intuitive and clear touch is the primary objective.

When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition.

The analysis of commodities can start from the following points.

First, the color and texture of products: the color of antiques and household appliances is grey, and the colors of plastic products and toys are bright. This requires the interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible.

In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and plucent features to attract customers.

Second, commodity groups and individuals: whether the commodity appears in the form of groups or individuals, has a great impact on the purchase of customers.

Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.

Asymmetric group processing will give people the impression of "rush".

As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.

Third, the size and type of commodities: how large the size of similar products varies, for example, there are both huge piano and delicate harmonica in the musical shop, and the goods in bookstores and optician stores are basically the same.

This kind of amplitude of variation causes different sense of space, and the products with large change range are rich in display, but it is also easy to cause confusion. When designing, we should emphasize order and reduce artificial decoration elements.

Goods with a small change range are arranged in neat order, but easy to fall into monotony. When designing, they should pay attention to changes and increase decorative elements.

Fourth, the shape of the commodity: the shape of the same commodity changes much, the space feels lively, but it is also easy to mess up, such as a toy shop.

If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.

For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.

Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere.

In addition, the shape of commodities is also changeable.

For example, clothing stores use models to create colorful images.

Models are often the main elements of a fashion store.

Fifth, the character of commodity: the character of commodity determines the style of interior design.

The same is the fashion store. The elegance of the high-end women's clothing store is quite different from that of the casual store.

The harmony between interior design style and management characteristics is directly related to the sale of goods.