Lights Make Your Clothing Store "Charming".
Clothing shop decoration lighting design is also very particular, different shops have different decoration styles, of course, there should be different lighting design, should be consistent with the overall image of the store, the following lighting design may help you:
In particular, the location of a single garment displayed by a model must be set up with a spotlight.
The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).
The combination of cold and warm is the most suitable clothing store, if all is
Cold light
(that is, the white light usually seen) although the shop is bright, but the feeling is pale and not warm enough, and the clothes will not look soft enough.
Plus the warm light (usually seen in the yellow light) can neutralize the white feeling, and the clothes that are irradiated are more moving.
In addition to choosing different lights for seasonal costumes, the layout is also very particular. Lighting should be provided at different locations in the business hall, such as the depth of illumination should be higher than the hall.
Lighting in
clothing
The role of the store can not be underestimated. Similarly, the effect of lighting and lighting is completely different, and the effect of lighting can be given.
Shoppers
Provide a comfortable atmosphere.
Now we can go shopping and find that even in the daytime, the clothing store is brightly lit, but it is not because of the black in the shop.
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Color design in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style.
Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized.
Generally speaking, customers feel different colors in the store:
The softness and coloring of colors can strengthen or weaken the sense of space and weight of stores.
For example, making the walls bright and bright will make people feel youthful and energetic; and coated with heavy colors will make people feel stable and dignified, more suitable for elegant and atmospheric clothing brands.
Generally speaking, bright colors can make customers quickly intoxicated and stimulate the interest of young women who love beauty, but it is worth noting that ceiling, floor, shelf and shop advertising are best able to ensure coordination, and at the same time, color should not be messy to make people feel refreshed.
And heavy color should also be combined with the combination of thick and thin, otherwise too depressing will make people feel depressed and curb buying emotions.
Specific to the application area, bright colors are suitable for young women's clothing, while heavy colors are suitable for men's wear and formal dress.
People see warm colors, such as sunlight, fire and other scenery. They create warm, happy, warm, cheerful, active, emotional response.
Seeing a cool color will remind people of the sea, the moon, the ice and snow, the green hills, the clear water and the blue sky.
However, careful taste, in fact, can be subdivided into cold and warm tones, including: the color of cold tones, divided into two kinds of solemn cold and vitality cold.
For example, black, gray and other colors can make people feel solemn and stable; and bright blue and bright green and other colors will make people feel energetic and more suitable for some fashion brands.
Warm colors are divided into two types: warm and warm.
For example, the red walls will make the stores full of charm and warmth, while the yellow and orange walls will make people feel warm and romantic.
Therefore, according to the role of cold and warm tones, operators need to have a detailed understanding of the meaning and style of their brands, and finally design a store atmosphere with color.
Lighting design can improve the aesthetic value of clothing stores and play the role of changing the sense of space and giving space personality.
Therefore, lighting is one of the most important tools in the design of store atmosphere.
The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself.
What I want to emphasize here is that the role of light is not only to illuminate a certain space, but also to emphasize the clothing itself and the atmosphere of manufacture.
Therefore, the categories and expected effects of clothing are the first factors that designers should consider.
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