A Strategy To Make Taobao'S New Store Open Smoothly

There are tens of thousands of clothing shops on Taobao, which stand out from so many competitors. They must have their own uniqueness. Here, the proposed position is to identify a subdivision area in the clothing market, or to make a breakthrough.

For example, first of all, we need to make sure that the range of women's clothing is very extensive. So what kind of products does our product serve? Assuming that our customers are 90, then they are serving the new generation of women. Their requirements for clothes have their own characteristics.

They pursue the trend, so the style must be novel. It may be the new style of the latest fashion week in Japan or Korea or Europe and America. It may also be the fashions worn by the characters in the popular TV series. Therefore, it is necessary to pay attention to fashion trends and changes at any time in order to meet their changing needs at any time.

In addition, because most of them are just entering the society or are still in school, the income level is low, so the price of goods can not be too high. Compared with traditional channels or other stores, we must have competitive advantages.

So to satisfy us

In the light of all the principles of customer demand and customer satisfaction, we need to start from the following aspects: maintaining the price advantage.

As a result of the use of network sales, there is no such high operating cost as a physical store, and it can be ordered directly from the manufacturer or by itself.

The cost of a large number of intermediate links can be greatly eliminated, so that the price of our products can be substantially lower than the prices of the physical stores. At the same time, we can also ensure that we have a reasonable level of profits and enable consumers to get tangible benefits.

In addition, we can introduce our design concept to aka, gradually change from middlemen to designers, and then find manufacturers to produce our own brand clothing, so as to realize the pformation from distribution to independent brand.

Practice has proved that enterprises with brand can get more profits.

Happy shopping.

While providing customers with products, we also need to provide our best service. When the product superiority is not obvious, the service level can play a decisive role. Achieving a paction is second and having a long-term repeat customer is more important. The theory of management often introduces that the cost of developing a new customer is six times that of an old customer. Therefore, we should use our excellent service to make new customers become old customers quickly, and old customers will buy our products again and again.

Smooth communication.

Online shopping especially pays attention to experience. For example, some shops are developing well nowadays, but because of their difficulty in communicating with customer service, they still lose a large number of customers.

In order to avoid this situation, the first is to do well online service. The number of people who want to answer online is adequate, and the way of communication should be unified and standardized, leaving a good impression on the customers. At the same time, we need to set up other communication channels, such as establishing telephone service hotline, and even establishing a call center after the development and expansion, so that customers can get answers in time.

Rest assured that shopping.