Three Common Mistakes In Women'S Wear Sales Will Be Resolved.
Shopping guide to avoid these misunderstandings in the sales process of brand women's clothing will not only improve the performance, but also reduce the pressure rate, so that the inventory is in an optimal state.
Brand women's clothing
Sales misconceptions 1: only sell Qi Qi code.
Shopping guide complain that the broken code is not good enough to sell. Actually, in my eyes, there is no difference between the broken code and the neat code.
Because any individual of a customer needs only one code.
For example, for S code customers, there is no difference between full code and only S code.
Why is shopping guide only willing to push the price code? Because he does not need to remember, there is no "risk".
Coping skills: remember the broken code of the remaining size, first deduce code.
Brand women's clothing sales misunderstanding two: I like it.
style
Better sell
What is the most important job of shopping guide when new models are on sale? Hang up version? Trial version? Invite old customers. Find a selling point. One thing is more important than all these, that is, comment on every new item.
"This is so beautiful. When I get my salary, I'll buy one, too."
"This is really ugly. No ghost will buy it. I don't know why the boss has ordered so much."
So the final result is that shopping guides like to sell well, and those who don't like can't sell. Shopping guides have become more "confident" and think that they have very strong judgement ability.
There is an idea that I sell goods every day, and I certainly know what to sell better.
Because you like it, so when you push it with confidence, if you don't like it, even if you are very good at introducing goods and praising customers, the turnover rate is still very low.
Coping skills: shopping guides need to understand when they sell, buying and selling are different. They can not be measured by selling standards.
Misleading sales of branded women's clothing three:
Be fond of the new and tired of the old
Shopping guide is the most loathing animal in the world.
Once new models are listed, the old ones are easy to be pressed.
For example, in autumn, when the woolen coat is loaded, the thin coat will not move.
It is not the weather that is not suitable, but the shopping guide.
Once the weather is cold, the thin coat is over the selling season.
Coping skills: sales should be based on the sales cycle and the wearing cycle, and should first push the old money and push the new model, so that the impression that the shop will give customers will always be new.
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