Shopping Guide Skills Need To Be Grasped.
Why do some shopping guides have such a high turnover, while some other shopping guides have no performance? In fact, in the sales process, the salesmen show their clothes to customers and explain them, so they need to recommend clothing to customers, so as to arouse customers' interest in buying.
1, when you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.
2. Suitable for customers' recommendation.
When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.
3, with gesture to recommend to customers.
4, emphasize the characteristics of commodities.
Each type of clothing has different features, such as the features of function, design, quality and so on. When it is recommended to the customer, the different features of the clothing should be emphasized.
5, focus on commodities.
When recommending clothing to customers, try every means to bring the topic to clothing.
6. Accurately describe all kinds.
clothing
Advantages.
Key sales are targeted.
For clothing design, function, quality,
Price
Such factors should be adapted to people, so that the psychology of customers can be changed from "comparison" to "faith", and eventually the sales will be successful.
In a very short period of time, customers can have the belief of buying.
Sale
A very important link.
Key sales have the following principles:
1, start with 4W.
From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.
2, the key should be brief.
When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand.
The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.
3, specific performance.
According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language.
Depending on the sales target, the way of speaking is changed.
We should introduce different contents to different customers and make them suitable for others.
4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.
Selling is the process of communication between people. Its purpose is to induce people to buy.
Communication ability is the most important and core skill of a salesperson. How to face different customers with different personalities, preferences and even different mood, so that the other party is interested in listening, first accepts the salesperson, and then accepts the product. This is a very professional skill.
In the promotion of clothing, the sales skills of shopping guide determine the performance of the store.
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