Check The Key Points Of Successful Clothing Store Management

Added

And franchisees don't even have the most basic sales data (such as daily reports, monthly reports, etc.). They didn't even know how much they sold last month. Some of them had data but were merely furnishings, and did not go for analysis and application.

Strengthening the collection and management of marketing data, and carrying out reasonable, correct and effective real-time analysis will help clothing brands and stores gradually overcome the limitations caused by experience marketing or excessive dependence on experienced marketers.

The new concept promotes brand and store's market awareness, market management ability and market adaptability.

Fashion business has the characteristics of fast changing trend and relatively short sales period.

In the process of garment marketing, only timely grasp of clothing sales and market demand and changes in customer demand.

According to consumers' response to marketing plan, we can quickly adjust product mix and inventory capacity, adjust product price capability, change sales promotion strategy, seize business opportunities, improve turnover speed and reduce overstocking of commodities.

A comprehensive and comprehensive sales plan is a guarantee for the success of a garment enterprise. The analysis of the results of the sales plan is an important measure to adjust the sales plan and ensure the smooth implementation of the sales plan.

Through the analysis of clothing sales data, we can timely reflect the completion of the sales plan, help business personnel to analyze the problems in the sales process, and provide the basis and Countermeasures for improving sales performance and service level.

Data management and communication are the signs of the normal operation of the garment enterprise system.

Every link in the process of apparel marketing is integrated by data management and communication. Lack of data management and communication often result in runaway management, such as loss of goods.

The lack of data exchange between shops and shops will lead to inaccuracy of exchange of information and goods information, management information blocking and goods allocation.

Related links:

To do this, branding should re-examine the functions of shopping guide and redefine the service of stores: the service is in the nuance, and the strength of detail should be paid attention to.

More and more brands recognize the "face to face" principle, and begin to upgrade the terminal stores and enhance customer experience as an effective way to upgrade brand names and spread brand culture.

Some brands with originality in the concept of product design hope to keep improving the overall image of the store, thus setting up some personalized service methods for the store's service.

And the brand that is deeply under the pressure of product homogenization seems to prefer to seek characteristics in the service aspect of shopping guide, so as to enhance the combat effectiveness of the brand.

In the era of customer experience, it is a service to fight.

However, in the process of serving consumers, there is often too much, which makes consumers feel embarrassed by excessive enthusiasm.

Many excellent shop managers tell us with their experience and achievements that the best service is to pay attention to details.

Takeda Youchi, a famous Japanese shop marketing expert, used the SI rule of lancester to store in the shop, which is the identity of the shop. This identity refers to the store in the eyes of the customer, the shop in the eyes of the shop assistant, and the shop in the eyes of the operator.

That is to say, shops should present their ideal customers to customers, but most Chinese clothing stores can hardly do this.

In order to improve operational efficiency, many shops are doing crazy additions, increasing operation items, increasing variety and increasing sales promoters, so as to achieve better turnover.

Managers stubbornly believe that more is better than less.

In fact, to achieve perfection is very difficult. The short-term goal of growing store managers should be to compete in the first place in a certain area, which is equivalent to the positioning principle of retail industry.

In many shops, the style is set up so that one aspect can be unique in the region.