The Rapid Development Of The Footwear Industry And The Low Level Of Operation Of Franchised Stores Have Become A Denouncement.

In recent years, the whole country

The development of general downturn, the old Beijing shoe industry has been on the offensive and showing a good momentum of development, large and small Beijing shoe shoe store has mushroomed, so this industry is increasingly favored by small and medium investment entrepreneurs.

I walked on the streets of Wuhan and visited several randomly.

It is found that there are four or five brands of Beijing cloth shoes in a brand shop. Why do brand stores become bulk stores? And several bosses say business is very common, and even a store has posted the pfer information.

With doubt, the author interviewed several authoritative figures in the industry. According to Wang Zong, marketing director of Beijing run Ding Ji shoe industry Co., Ltd., the main reasons for this phenomenon are as follows:

1, Beijing shoe industry because of low entry threshold, the industry is mixed up, it is inevitable that there is a situation of fish in troubled waters.

2, the industry is in the initial stage of development. Some brands have accumulated a certain market scale in the past by wholesale mode. Now, although the operation mode of chain monopoly is adopted, there is no real brand operation and exclusive store management experience. The lack of systematic operation guidance and support for franchisees makes it easy for investors to join hands and die after joining them. This is the direct reason for many brand stores to become bulk stores.

3, investors are immature in psychology, lack of minimum brand store operation philosophy and operation experience, eager for success, easy to be tempted by specific investment promotion policies and blindly investing, which is also a major reason for poor management.

According to General Wang, old

Cloth shoes are an industry with great potential for development. As long as everyone seriously examines before joining, setting up the correct investment idea is a good choice for small and medium investors.

So what should investors pay attention to when choosing brands?

1, investors should first establish a rational investment concept, and do not attempt to get rich overnight.

2, establish a correct business philosophy, to get rid of the "physical" marketing trap, brand store is not a bulk boutique, not a bulk store, the difference between them is: the former aims at meeting the psychological needs of target consumers, and ultimately achieves long-term stable profits. The latter is simply selling goods, and only by winning the price and style, it will inevitably fall into the price war and lead to the ultimate failure.

3, a successful brand store operator must have a systematic operation method and management experience. This requires investors to choose a company with genuine brand operation experience to provide you with the guidance of the whole system, instead of focusing on the immediate interests blindly, and blindly believe in preferential policies, resulting in investment mistakes.