Only By Improving Their Abilities Can They Manage Gold Medals Well.
At present, there are two types of staff in the market as the store manager of a clothing store: one is a salesperson who has many years of shopping experience, such a person has not received systematic learning of professional theoretical knowledge. Although there are more first-line sales experience, it is difficult for them to have a larger career growth space; the second category is graduates from clothing colleges and universities, mainly from clothing design and marketing.
however Clothing design Professional students lack the knowledge of marketing, retail and so on. Marketing students lack knowledge of clothing color and clothing structure, and students need a long time to accumulate their abilities to fully control their jobs. On the basis of analyzing the inadequacies of practitioners, we set a precise goal and set the training goal: training. Clothing enterprise A clothing store manager who needs high quality, comprehensive ability and reasonable knowledge structure.
The school offers a large number of clothing professional courses, specifically for clothing brand stores, training " Consultant level "And" expert level "sales manager. The basic courses are mainly related to textile and clothing knowledge, so that they do not rely on stylized service language in the sales process, but rely on professional knowledge and reasonable expression, so that customers can convince you and agree with you. Although the store manager does not take the actual sales as the main job in his daily work, but as a store manager, if he wants to get the respect of the salesperson, he must have a strong sales ability and skills to train, manage and guide the work of the shop assistant.
The demand of garment enterprises is the basis for determining the goal of personnel training. Only by facing the market and taking employment as guidance, can higher vocational education have a way out. The training objective of "elite shop class" is to adapt to the development needs of the garment industry, develop all aspects of morality, intelligence, physique and beauty, master the relevant knowledge and theory of clothing specialty, have sales and personnel management ability, and have high communication and training ability of high skilled applied talents.
After graduation, students can be directly promoted to the post of clothing store manager, and after a period of practice, they have the ability to rise to a higher position. Starting from 1 stores, the target is 10 stores and 50 stores. Until the brand stores, the overall sales management and planning. By cultivating students' good moral quality, excellent psychological quality, comprehensive knowledge structure, solid theoretical knowledge, flexible sales adaptability and strong communication and training ability, lay the foundation for students to go up step by step in the workplace.
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Inventory management is one of the most important links in terminal store operation. The management of goods includes the safety management of goods, the management of goods in and out, the listing of goods, the sales analysis of goods, the inventory management of goods, and the ordering management of goods. In order to make the store run smoothly, we must do well in these areas.
1. safety management of goods: terminal should carefully count the quantity and quality of products when entering or leaving the goods. For those who can solve the problem at the time, they should try to solve the problems such as thread and ironing on the spot, and never deal with sales problems with obvious quality problems, so as not to affect their reputation. They should also do well in the holidays and rush hour to avoid unnecessary losses.
2. goods in and out management and inventory management: goods in and out management and inventory management should be systematized and unified.
3. listing of goods: according to local market conditions and seasonal conditions, timely communication with agents or companies, do a good job in quantity, style, type and time to market planning, so as to seize the opportunity.
4. sales analysis of goods: terminal customers make a summary analysis based on the recent sales and market demand, analyze sales varieties, fabrics, colors, styles, etc., replenish or replace similar products for the first time, and replace and promote sales of unsalable goods.
5. order management of goods: reasonable and scientific order can not only drive inventory digestion, but also promote sales in the quarter. According to the market situation, the analysis of the sales of our products and the reasonable budget of the goods, the terminal customers estimate the variety, quantity and style of the goods needed in the next quarter, and make a scientific ordering guidance plan combined with the product development situation of the company in the next quarter.
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