Matters Needing Attention In Outdoor Shop Management
Why should people play outdoor? This should be a problem that every outdoor shop operator should consider.
If we really understand the true meaning of it, we will be able to cultivate some of our customers.
Why do people love you?
Outdoor sport
There are several reasons for this:
1, with the improvement of people's living standard, people are paying more and more attention to themselves.
Health
。
What can't be ill, nothing can't be without money.
Taking part in outdoor activities and exercising are good for your health.
2, the rhythm of urban life makes many white-collar workers feel tired. To nature is undoubtedly a very good way to relax and recuperate.
3.
outdoor activities
We can know a lot of people from all walks of life. We know each other in an unprofitable relationship.
4, for many singles, outdoor activities can also find their other half.
5. Taking part in outdoor activities with greater difficulty is also a rich life and a test of endurance and willpower.
6, taking part in outdoor activities can make people truly return to nature and get real relaxation.
This is what I think is the purpose of people taking part in outdoor activities. Only by catching the psychological inclination of Shan friends can we run an outdoor shop.
So the location of an outdoor shop is very important. You have to decide the level of your outdoor store products for your customers.
For example, your members should be specialized in the supply of products. If the general public is mainly hiking and leisure, it is only a medium and low grade products.
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There are many ways to display store colors. These display modes are based on the basic principles of color and combined with the actual operation requirements.
It mainly regularizes and unify the colorful colors according to the rules of colors, making them serialized, making the primary and secondary stores clear and easy for consumers to identify and select.
After mastering the basic principles of color, we can create more ways of display based on practical experience.
Contrasting collocation is characterized by stronger color and greater visual impact.
Therefore, this color matching is often applied in display, especially in window display.
The contrast collocation is also divided into the contrast coloring of clothing and the contrast of clothing and background.
Similar coloring has a sense of softness and order.
Similar color collocation is also applied to the similar color collocation of clothing and clothing, and the similar coloring of clothing and background.
Contrast and similar two color matching methods complement each other in the color planning of stores.
If all collocations in the store are similar, they will feel too quiet and lack of movement.
On the contrary, too much contrast will make people feel restless.
Therefore, each brand must choose the appropriate color scheme according to its brand culture and customer positioning, and plan the ratio between the two.
Color is different from hue or hue.
Like the same color, yellowish yellow is higher than yellow and yellow. In different hue, yellow is higher than red.
Lightness is an important index in color. Therefore, a good grasp of the change of brightness can make clothing on the shelf become orderly.
The lightness arrangement method arranges colors according to the order of lightness and depth. Color changes progressively step by step, giving people a quiet and harmonious sense of beauty. This arrangement is often used in side hanging and stacking display.
The lightness arrangement method is generally suitable for similar colors and adjacent colors with certain gradients on lightness.
But if the lightness of color is too close, it is easy to mix up, but feel inanimate.
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