Basic Display Mode Of Store Color

There are many ways to display store colors. These display modes are based on the basic principles of color and combined with the actual operation requirements.

It mainly regularizes and unify the colorful colors according to the rules of colors, making them serialized, making the primary and secondary stores clear and easy for consumers to identify and select.

After mastering the basic principles of color, we can create more ways of display based on practical experience.

Contrasting collocation is characterized by stronger color and greater visual impact.

Therefore, this color matching is often applied in display, especially in window display.

The contrast collocation is also divided into the contrast coloring of clothing and the contrast of clothing and background.

Similar coloring has a sense of softness and order.

Similar collocation is also applied in the store, which is similar to the coloring of clothing and the similar colors of clothing and background.

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Contrast and similar two color matching methods complement each other in the color planning of stores.

If all collocations in the store are similar, they will feel too quiet and lack of movement.

On the contrary, too much contrast will make people feel restless.

Therefore, each brand must choose the appropriate color scheme according to its brand culture and customer positioning, and plan the ratio between the two.

Colors are either hue or hue.

The difference.

Like the same color, yellowish yellow is higher than yellow and yellow. In different hue, yellow is higher than red.

Lightness is an important index in color. Therefore, a good grasp of the change of brightness can make clothing on the shelf become orderly.

The lightness arrangement method divides colors according to their lightness and depth.

The gradient of color changes progressively, giving people a sense of tranquility and harmony. This arrangement is often used in side hanging and stacking display.

The lightness arrangement method is generally suitable for similar colors and adjacent colors with certain gradients on lightness.

But if the lightness of color is too close, it is easy to mix up, but feel inanimate.

The color of clothing in the store is complex, especially for women's wear, not only with many styles, but also very complex colors. Sometimes it is difficult to find a set of garment combinations that can form gradual arrangement and rainbow arrangement in a series.

And the spacer arrangement method has wide adaptability to clothing color, which can make up for these problems.

Because of its flexible combination and wide application, the spacer arrangement is widely used in the display of clothing as well as its aesthetic effect.

The method of interval arrangement seems simple, but because in practical application, clothing not only has color changes, but also changes in clothing length, thickness, plain color and color clothing, so we must consider comprehensively. At the same time, the change of the number of intervals will make the rhythm of the entire display surface rich.