Effective Promotion Means A Surge In Store Sales

If it was five years ago, perhaps someone could say that it is not discounted.

However, the discount is the most serious chronic suicide of the brand, with a discount, the guests are more business, but the profit is not much. Turnover is not the fundamental goal we pursue, and profit is the fundamental goal we pursue.

So,

The space can be used for planning packaging.

For example, there are a batch of jackets. When they come in, they find they can't sell, so they start.

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The purchase price is 200 yuan, and the retail price is 400 yuan. How do we promote it? Most retailers have a concept, that is, if the goods are discounted, they should earn at least the toll and the electricity bill, which should not be lower than the cost price.

People's death hole is at 200 yuan, that is, the price of the order.

Once you have set the price of 200 yuan, you lose, and lose the way you calculate with your opponent.

You count the ledger, the opponent is a big account, so your tactics must have no opponent.

The opponent calculates not a balanced integral point of clothing, but a balanced integration point of a store.

Therefore, before the sales promotion, we must find out the break even point of the store so as to finally determine your sales promotion rate.

Now there is a magic.

There are 5 holes in this box. If you put 5 coins into it, you will get 10 coins. But this magic box has time limit, only one hour.

In half an hour, there were two holes stuck, and there were two choices at that time. One was to put three other holes in the two plugging holes, the other was to spend five minutes to dredge the other two holes and put five more five places.

Which way is the best way to get the most money in a limited time? The two stuck is the stock, the magic box is the store, and the five coin is the goods.

Many people will choose to earn money first, then deal with those stocks, but forget the two biggest costs: time cost and opportunity cost.

Also forget the most important indicator of the retailer's cash turnover: the speed of cash turnover is the speed of the magic box.

Many people never pay attention to these three indicators.

Why are the people of Wenzhou so formidable? Wenzhou people are different from others in terms of these three key concepts and indicators.

For example, there are 3 million yuan of goods unsalable, many people will choose to put it first, wait for two months later to deal with it; but Wenzhou people choose to sell at a low price, the 1 million yuan first recovered, after getting the 1 million yuan of funds, actually fought for two months, the turnover rate of the capital was once a month, 1 million yuan recovered, immediately used for turnover, 1 million yuan to 2 million yuan.

2 million yuan into goods, and then turn around a month, become 4 million yuan.

But if you wait for two months to deal with the inventory of 3 million yuan, you can sell at most 2 million yuan.

All of you know a rule of clothing, that is promotion, but many businesses do not get the expected results of the sales promotion, but are there any problems with your sales promotion methods and ways? Think more.