Hu Chengchu, Vice President Of Li Lang: The Retail Industry Has Entered The Internet Age.

"Today's retail industry has encountered some difficulties and great difficulties.

There is a bit of depression, and chain stores also set off a trend of closing stores.

It has been described that China's retail industry has entered a severe winter.

But, I think, on the one hand, our retail industry has entered the severe winter, and the other spring flower has bloomed in the whole world.

China's golden week has become the golden week of the world. Although the two are not in a single system, spending money on shopping is the same.

So what is the reason that led to such a gap?

First of all, I put forward my own views on the current situation of retail industry.

Hu Chengchu, a former director of state-owned enterprises in Shanghai and 18 years after joining the company, has been very modest since he served as executive director and vice president of Li Lang (Fujian) Fashion Co., Ltd. and he is considered to be a halfway person in the retail business.

But he was right.

But I really have my own unique experience and understanding.

"The downturn in the retail industry is not due to the bad economy, nor because the ordinary people have no spending power, but because our times have changed.

We have entered a new era -- the Internet age! "Hu Chengchu said.

In fact, it is true that every one of us has entered the Internet age regardless of willingness or consciousness.

In this era, people's living habits are changing, consuming psychology is changing and consumption level is changing.

For example, the previous standard of consumer shopping is to look at the price first, then evaluate the quality, and finally weigh the likes and dislikes; and today, especially after the 85 and the post-90s consumers, the first thing they see is whether they like it or not, and then the convenience is inconvenient, and the price is no longer in the scope of their consideration.

For example, the consumer group used to be in large and medium-sized cities and North Canton, but now, according to statistics, 55% of the main consumers of the rich are concentrated in two or three line cities.

So, how should we deal with such a situation? Hu Chengchu gave the answer. He said that there is no old age people, only the thinking of the old age.

When you can't change the environment, you have to change yourself.

Therefore, in the face of such changes and the impact of the Internet, the retailing industry must adjust itself to the Internet thinking, so we must use the Internet thinking to change the status quo.

However, what is Internet thinking? At present, there is no proper understanding.

Some people say that the Internet thinking is the Internet thinking, that is, mass innovation and entrepreneurship. Others say that it is to pursue the needs of consumers.

But Hu Chengchu has his own unique insights. He summed up the Internet thinking on three words - "dare, pain, fast."