UNIQLO Executives Wu Pinhui Talks About E-Commerce Channels

Although the Internet can change a lot of human behavior, but the thing of the entity has the value of existence forever.

UNIQLO will continue to expand its stores in the future.

In fact, despite the intense impact of the electricity supplier, the fast wearing garment industry represented by UNIQLO did not slow down the development of the offline stores.

Wu Pinhui told reporters that at present, UNIQLO has 374 stores in more than 80 cities in China, and their development plan is to increase 80 stores annually.

"There's plenty of room for retail to provide and create experience, and what we think is how to integrate to make it easy for customers to achieve this service and experience and layout."

Wu Pinhui told reporters that retail store functions are still no substitute at present, but platforms like micro-blog and WeChat are good communication channels. "Although we are still expanding in China, there is always no coverage, for consumers in those regions, micro-blog, WeChat,

It's a good channel. "

It is understood that at present, the installation of UNIQLO app in the country is about 3 million, and monthly activity is more than 50%.

from

The sales data show that the more open stores, the more sales data online.

"Because consumers will experience the products and services of UNIQLO in their stores.

The higher the awareness is. "

Wu Pinhui added.

Obviously, UNIQLO's o2o strategy can be positioned as online offline drainage.

Online sales promotion and on-line experience are such a way to survive in the traditional clothing industry.

"The electricity supplier pays more attention to the strategic platform. For us, the electricity supplier is a very important channel, but it will not replace the retail business. We hope that we can serve consumers more conveniently on this basis."

Wu Pinhui believes that China's economic development is not balanced. In those cities where electricity providers have not become the mainstream mode of business, people still have to build a lifestyle through physical stores.

Related links:

Most of the pajamas produced by AndreaGabrielle are silky, expensive, plain colored silk, and the details of each of them are full and just right. Those small and unscintiable rose bones, narrow narrow handmade scallop edges, delicate embroidery on the cuffs, and the silk embroidery on the neckline can see her dazzling.

At that time, Yu Xiaodan, who was studying at New York design college, saw her counters in the mall every time, and secretly thought, "this is the design I want to make."

When she chose to major in the last semester, she chose "underwear design" without hesitation.

Now, in more than 10 years, Xiao Dan has been in the underwear design for Maidenform, Elle, VeraWangPrincess and other brands, and has become a New York lingerie designer from the plator of "Lolita", a native reader.

If asked about the deepest impression of Yu Xiaodan on the clothing market in the early 90s of last century to New York, the answer must be underwear.

Before the age of thirty, Yu Xiaodan, who lived in the country for a long time, knew almost nothing about underwear.

When she was young, even when she began to wear brassiere, she was ignorant, and no one ever popularized the knowledge of underwear wear with her.

In New York, we can see many kinds of colors, functions, materials and styles of underwear.

She was surprised that she had not worn a real pajamas before, but also thought of the unpleasant memories of her skin, which had been worn by her hard clothes.

Later, she chose underwear design major, and wanted to make up for the girl's psychology that she never wore beautiful underwear.

The fascination with details is also one of the reasons.

There is only one drop of cloth in the underwear. It wants to touch the hearts of the people. It relies on fine and accurate details.

In this regard, AndreaGabrielle has given her an excellent demonstration.

It has been said that underwear is more capable of expressing two opposite desires than any other garment -- covering and strengthening it.

The subtle tension hidden in his underwear filled Yu Xiaodan with curiosity.

She believes that good underwear is like a good psychologist who can give people gentle comfort.

For women, underwear is not just underwear.

Underwear is the warmest and most sober witness and guardian of women from growing up to declining. There are also many cold reminders.

It is accompanied by a woman experiencing physical changes such as development, fertility, and even years.

The process of choosing underwear is also a process for women to examine, observe and accept their feminine characteristics.

Yu Xiaodan wrote in her new book underwear class.

Knowing the secret attachment of women to underwear, in designing underwear for women, apart from functionality, she will also spend a lot of extra thinking on beauty and delicacy. When designing underwear for men, it is usually enough to be comfortable and generous.