Xia Guoxin, Chairman Of The Company, Talks About The Development Of Garment Industry

Is China's clothing industry really hard to do?

Xia Guoxin: I'm very glad to have the opportunity to share with you today's insights into China's clothing industry.

This year is the 20 year of the China Fashion Forum, and the clever brand is just 20 years ago.

After 93 years of graduation, I went down to Shenzhen. In 95 years, I founded the brand.

At the same time, many excellent clothing brands were born today.

In the past 20 years, we are all witnesses. At that time, CPI could reach 20%. It seemed that there was nothing to sell, which made China's apparel industry grow rapidly at first.

Later, people who have experienced have feelings. Every year, people are sighing that clothing is not done well last year and needs better.

Better quality, meticulous display and brain racking service.

This evolution has continued to this day.

In the process, there are more and more excellent brands.

Let's look at a set of data.

I checked the information of the National Bureau of statistics. Since 2004, the statistics of the total retail sales in China have increased the category of clothing. It has been 11 years now.

I have counted the data of these 11 years, and found that the annual growth rate of 20.2%, this data tells us that China's clothing industry is not difficult to do, China's clothing industry is a good industry.

But in the past two years, due to various reasons, China's

The pressure we hear most is the decline of the performance of certain enterprises.

The data in 2014 showed that the industry's growth rate dropped to 10.9%, the lowest in 20 years, but still 3.5% higher than the GDP growth rate of 7.4%.

Extensive development is left to fine management. While some enterprises are declining, others are constantly expanding their territory.

China's clothing business is short, and China's consumption is still upgrading.

At present, on the one hand, a large number of enterprises are in stock. On the other hand, I have heard too many friends say that they can not buy the right clothes, indicating that a large number of needs have not yet been truly satisfied. This is our future space.

Let's look at a set of data. In the world's clothing and apparel enterprises, Japan's largest market value is UNIQLO, 260 billion yuan; the United States is the largest NIKE, the market value of 550 billion yuan; France's largest is LVMH, the market value of 580 billion yuan; Sweden's largest is H&M, the market value of 420 billion yuan; Spain's largest is ZARA, the market value of 590 billion yuan.

Ortega, the boss of ZARA, has a personal assets of 64 billion dollars, once surpassing Buffett.

Let's take a look at China's listed clothing and apparel enterprises. I have counted the market value of the top ten enterprises listed on the mainland, including Hongkong.

BELLE 74 billion, Hai Lan's home 60 billion 900 million, Anta 40 billion 400 million, YOUNGOR 36 billion 400 million, Semir 29 billion 100 million, Pathfinder 15 billion 400 million, American bond 15 billion 300 million, search for special 13 billion 500 million, seven wolf 9 billion 600 million, nine Mu Wang 9 billion 100 million, the former ten largest listed company's market share is ten.

That is to say, the sum of our top ten companies is not enough for others.

China has nearly 1 billion 400 million people. With the wisdom of the Chinese people, we have reason to appear world-class garment enterprises in the future, so China's clothing industry has a vast space.