It Is Actually Very Simple To Set Up Shop In A Fashion Shop.

Currently in clothing There are several unhealthy tendencies in the interior design of the shop, which hinder the "customer satisfaction" atmosphere embodied in the decoration of the clothing store. Some clothing stores decorate some luxury hotels in the design method and material selection to move, so that the decoration effect will go away, such as big chandelier, headlight pool, big face, and so on a series of magnificent effect, feel no warmth of clothing store. Another clothing shop decoration one-sided pursuit High-grade materials The tendency to pile up high-grade materials compresses space, even with the whole. Decoration style Act in a way that defeats one's purpose.

There are many reasons for this kind of evil, one of which is usually forgotten, that is, when users consider shop loading, the "real" consideration is more, and the "virtual" consideration is less, or even lack of overall consideration. For example: the laying of stones on the ground, wood, wall wallpaper or paint, smallpox is a ceiling or a light pool, choice of store equipment, large or small, top lamps are hanging lanterns or grille lights and a series of visible, real and real problems. These are the problems of "reality", which can be seen directly.

The above specific problems should not be considered, but they are all floating on the surface of clothes shop decoration. The problem is that these building decoration materials are stacked together. What kind of decoration effect do we want to achieve is often lacking in research, that is, there is no "empty" word on the perceived and invisible connotation, in other words, the theme of decoration style and decoration. For example, the pursuit of elegance and generosity, simplicity, revert to simplicity, national charm and modern atmosphere are all very important creative problems in the decoration of clothing stores.

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Xia Guoxin: I'm very glad to have the opportunity to share with you today's insights into China's clothing industry. This year is the 20 year of the China Fashion Forum, and the clever brand is just 20 years ago. After 93 years of graduation, I went down to Shenzhen. In 95 years, I founded the brand. At the same time, many excellent clothing brands were born today. In the past 20 years, we are all witnesses. At that time, CPI could reach 20%. It seemed that there was nothing to sell, which made China's apparel industry grow rapidly at first. Later, people who have experienced have feelings. Every year, people are lamenting that clothing is not done well in the past year. It needs better design, better quality, and meticulous display and racking brains. This evolution has continued to this day. In the process, there are more and more excellent brands.

Let's look at a set of data. I checked the information of the National Bureau of statistics. Since 2004, the statistics of the total retail sales in China have increased the category of clothing. It has been 11 years now. I have counted the data of these 11 years and found that the compound annual growth rate is 20.2%. This data tells us that China's clothing industry is not difficult to do. China's clothing industry is a good industry.

But over the past two years, due to various reasons, China's clothing industry has been under pressure. What we hear most is the decline of the performance of certain enterprises. The data in 2014 showed that the growth rate of the industry dropped to 10.9%, the lowest in 20 years, but still 3.5% higher than that of the GDP growth. This figure tells us that the industry is shuffling, the extensive development has been placed in the fine management, while some enterprises are declining, while others are continuing to expand their territory.

China's clothing business is short, and China's consumption is still upgrading. At present, on the one hand, a large number of enterprises are in stock. On the other hand, I have heard too many friends say that they can not buy the right clothes, indicating that a large number of needs have not yet been truly satisfied. This is our future space.

Let's look at a set of data. In the world's clothing and apparel enterprises, Japan's largest market value is UNIQLO, 260 billion yuan; the United States is the largest NIKE, the market value of 550 billion yuan; France's largest is LVMH, the market value of 580 billion yuan; Sweden's largest is H&M, the market value of 420 billion yuan; Spain's largest is ZARA, the market value of 590 billion yuan. Ortega, the boss of ZARA, has a personal assets of 64 billion dollars, once surpassing Buffett.

Let's take a look at China's listed clothing and apparel enterprises. I have counted the market value of the top ten enterprises listed on the mainland, including Hongkong. BELLE 74 billion, Hai Lan's home 60 billion 900 million, Anta 40 billion 400 million, YOUNGOR 36 billion 400 million, Semir 29 billion 100 million, Pathfinder 15 billion 400 million, American bond 15 billion 300 million, search for special 13 billion 500 million, seven wolf 9 billion 600 million, nine Mu Wang 9 billion 100 million, the former ten largest listed company's market share is ten. That is to say, the sum of our top ten companies is not enough for others. China has nearly 1 billion 400 million people. With the wisdom of the Chinese people, we have reason to appear world-class garment enterprises in the future, so China's clothing industry has a vast space.