Wang Daren: Keen On Cross-Border "Dialogue"

Wang Daren in black coats, black jeans, grey sweaters and sports shoes, and white headphones is more like Silicon Valley elite than top designers.

But the details impressed her.

The round collar shows the top layer of double cashmere material, and the hairstyle is perfect. At the lunch time, the young man on the side table even turned around and flagrantly sneeared at him. Yes, it is undoubtedly the most popular Alexander Wang (Alexander Wang).

"What's interesting is that Alexander Wang means everything to young people, but their parents hardly know anything. Of course, this is one of the reasons why young people love him."

Said Morley.

It has been reported before.

The highlight of the promotion: fans started queuing up to buy discounted bags and clothes at 5 in the morning when temperatures were below zero. Most of them were under 25 years old or below.

Alexander Wang jeans look better.

The taste rather than Karl Lagerfeld is obviously not a coincidence. Wang Daren himself believes that technology is the source of all things.

When one of the most important works of last year, Alexander street, H&M, was released, the blockbuster news was not released in a traditional way, but secretly detonated Instagram at midnight on a Saturday night.

Wang Daren often used the word "dialogue".

"Compared to fashion, fashion means more dialogue". "For brands, nothing is more important than facing consumers directly." as a brand, we talk with consumers about anything, such as music, and some dialogues will bring trends and products, and some are just dialogues.

He is good at cross boundary multi channel dialogue, and has led three fashion brands with completely different pricing and complete independent customer groups.

What's the feeling of designing for H&M and the customers of Paris? "Obviously, the two are not opposites. I like the way of two purposes. I'm interested in grand narration, not raising the price point.

The great challenge of Paris is that it must remain noble, and so is H&M. It must be close to the people, and the two designs are exciting.

Wang Daren, 31, seems to have pinpointed his own beat in a dual identity. This is probably a more flexible identity from the super brand era to him and to the contemporary JW Anderson, who is also the Loewe creative director of LVMH.

Wang Daren, a Chinese designer, is not a selling point of his blood and Oriental style. New York eastern region is one of his inspirations.