Pillar: A Buyer'S Shop To Promote Chinese Design

Dong Liang is the first buyer integrated store to run local designer brand in China. It was founded at the end of 2009, and currently has a physical store in Beijing and Shanghai.

Pillar is one of the retail channels to push the independent designer brand to the market. This year is the sixth year of its establishment. The pillar has gone through the growth of this industry, and it has also played the role of promoting the new independent designer brand platform.

Tasha, one of the pillars of the pillars, told reporters that Dong Liang took the initiative to put forward a "pillar of the day" to Shanghai fashion week, so that local designers could condense and voice on important platforms.

The Shanghai fashion week organizer will give the designer the right choice on the special day.

"

For the first time in 2013, we took part in the overseas promotion part of Shanghai fashion week, called Design by shanghai.

And then join the London Fashion Week at the invitation of Shanghai Fashion Association.

Tasha said.

Zhou is the first time that Dong Liang has organized designers to participate in his own name. He hopes to present the complete appearance of Chinese independent designers in a multi-level combination of designers.

The second "pillar day" attracted more attention and discussion.

stay

With the encouragement of the organizers, the pillars are focused on introducing new people, leaving most of the opportunities to designers after 85 and after 90.

"These cutting-edge designers are just beginning. For the first time, they get into the audience's eyes. The market interaction received is warmer than the first time. Many people are willing to take part in the topic of Chinese design."

Tasha said.

At the end of 2012, Dong Liang recommended the new power of fashion design to the public with DONGLIANG Fresh Air as label, and made special cooperation with them.

In May this year, Dong Liang also led 10 Chinese designers to a buyer shop in Losangeles for more than thirty years, opening a three week temporary store.

In addition to the appearance of clothing this time, it will also directly face the consumer market.

The products bought by this store are products of internationally renowned designers, and the pillars hope that this experience will bring valuable feedback to the participating designers.

Related links:

In April, Wang Yulei, President of Tmall, said at a strategic conference that "fashion" was the first in the direction of Tmall's future, because "young people are more sensitive to fashion for the consumers in the first tier cities, so Tmall has to use fashion and tide to move him."

After several years of precipitation, Tmall brand will follow the fashion road.

So we pushed the designer's line up.

Tmall brand cooperation department director Tien frost told reporters.

After the fashion strategy of Tmall was released, tipping began to negotiate frequently with well-known clothing and home designers at home and abroad, trying to improve the style of the website by borrowing the fame and products of these people.

Of course, for those designers who are wearing fashionable halos, consumers will surely attract more customers than the offline buyers.

Tmall wants to be a fashionable website. Designers want to sell fashionable products.

"Combined with the trend of Tmall data, the search related to new products and fashion is becoming more and more intense."

Tmall's head of marketing, Ying Hong, said that mainstream consumers have been driven by price sensitivity to real demand driven. Fashion can improve shopping experience and enhance user stickiness.

Because of the majority of home designers in the designer's platform, they will accelerate the pace of the designer's deployment this year, and help Chinese designer brands go abroad to enter the European, American, and Japanese and Japanese markets.