Chinese Local Designers: Hong Huang, Fei Zhiyuan And Pillar

Hong Huang: a key figure in Chinese design

" Chinese designers The godmother "is the title of the Wall Street journal's report to Hong Huang. Located in the ground floor of the northern part of Taigu, Beijing, China's original designer buyer shop BNC BRAND NEW CHINA (CHINA) has been developing new designers since 2010, providing commercial platform for local independent designers, which is also the core value of BNC.

One year after BNC's operation, China's design as a business concept is more intense than before, and buyers' stores are beginning to appear in the two or three tier cities. "I think the emergence of ESMOD Beijing is even more important now. We need to expand some new modes of cooperation, after all, for us, find new designers, to provide them with a sales platform or the core value of our store. Hong Huang said. We asked her several questions.

Reporter: who is promoting the development of local designers in recent years?

Hong Huang: consumers, especially those in the creative industry, are very supportive of BNC and young people. It must be said that my friends were very special at the very beginning. Dangdang listing Quo-Qing Li Do not wear men's clothing in BNC. When they arrive in New York, they are forced to switch to a Brooks brothers to ring the bell. Zhang Xin and Pan Shiyi have also placed BNC in the shop list that their visiting architects must go shopping.

In recent years, Chinese designers are very popular, and it is a good way to attract eyeballs. Many international brands and domestic brands will make use of Chinese designers for their own show and marketing. In the past few years, the French Open Cloud group has really done things for Chinese designers. A few years ago, GUCCI started a scholarship at Tsinghua School of design. So far, they have not only set up scholarships, but also provided Chinese designers with opportunities to practice in Italy and France. Next is VOGUE magazine. Once a year, we look for designers in China and invite them to practice and train in the United States.

Reporter: as Anna Wintour said in an interview with you, Chinese designer's clothing has western accent and has not yet found an independent context. How do you evaluate this?

Hong Huang: I agree with Anna Wintour. But Anna Wintour has never seen any independent designer in China, such as Wang Yiyang's su ran, Mao Ji Hung's exception and Fang's, Ye's grain. I think Su Ran's design language is very obvious, Oriental flavor, but also very sporty, leisure. In recent years, the style has changed, but the way of retailing has created a brand new way. The grain is very stable. Although the style is practical, it can be compared with Europe. These brands are already excellent and big companies. I think they are the best designers in China.

　　 Mercedes-Benz Fashion Week Old partner

"Charm" is one of Mercedes Benz's core values, and perfect design and excellent taste are also deeply rooted in Mercedes Benz's brand genes. Ms. Mao Jingbo, vice president of marketing of Mercedes Benz (China) Automobile Sales Co., Ltd., said: "China's fashion industry is developing from" made in China "to" Chinese design ". As the leader of the luxury automobile industry and the vanguard of fashion and design, our support for China Fashion Week will be long-term, innovative and omni-directional. Mercedes Benz will jointly promote the development of China's fashion industry with China International Fashion Week Organizing Committee. Over the years, Mercedes Benz has been active in the international fashion industry and has been active in international fashion events in more than 30 countries worldwide, such as the Mercedes Benz International Fashion Week sponsored by New York and Berlin. Since its inception in 1997, China Fashion Week has gradually become a fashion stage with international influence after 14 years of continuous efforts. The achievement of bilateral cooperation is an important move for Mercedes to promote the development of the cause, and also confirms the growing influence of China's fashion industry.

Fei Zhiyuan: a foreigner who understands Chinese design

This year is the tenth year of the American Nels Fyre in Beijing. He also has a Chinese name called Fei Zhiyuan. Fei Zhiyuan has multiple identities, media people, public relations representatives, creative people and clothing store partners of The HUB fashion show. His latest project is to hold a small exhibition at the Four Seasons Hotels lobby in Beijing every month to display the works of independent designers. Fei Zhiyuan is very proud. "I am only doing this exhibition."

He will also take the works of Chinese independent designers overseas. Since December 18, 2013, the The HUB fashion show two times a year has been the platform for international fashion brands to enter the Asian market. Now independent designer brands use the same platform to sell clothes to Asian buyers and distributors, such as Zhang Chi, Wang Zaishi and so on.

Unlike other fashion exhibitions held in Asia, The HUB is mainly aimed at fashionable and growing brands and refuses to sell exclusively garments to become exhibitors. HUB pays more attention to the display, promotion and exchange of brands, and invites the top decision-makers of hundreds of international brands and buyers to participate in the exhibition.

In April 2015, with the help of Fei Zhiyuan, the works of 8 Chinese cutting-edge designers will be displayed in a shop in Losangeles, which is located in American Rag Cie, a global designer brand collection shop. Last year, the founder and CEO Mark Werts of ARC visited the studio of Zhang Chi and several other designers under Fei Zhiyuan's introduction. Both sides believed that the Chinese independent designer brand should be brought to the United States. So Mark Werts bought some designer clothes and decided to sell it at ARC's flagship store. "If Chinese designer clothes appear in New York, that's normal. But the emergence of cities outside New York appears in Losangeles, meaning different. Fei Zhiyuan said.

Bu Kewen: not just the man behind Fan Bingbing.

Bu Kewen's fashion designer is just two years old, with custom brand ChristopherBu and clothing brand Chris by ChristopherBu. In the first year, his brand Chris by ChristopherBu launched several limited products with SWAROVSKI. The creative cooperation project named Sparkling Christmas is the support and promotion of Chinese designers by the Department of Lafayette department store and SWAROVSKI brand.

This year is also the second year cooperation with Coca-Cola. The brand of the arc bottle was born, and 100th anniversary designers across the border activities received several invitations from designers worldwide, and Bu Kewen in the Asia Pacific region.

When it comes to these cooperation, Bu Kewen, who has always followed, doesn't seem to care. "Mainly because they like my design and style." Behind the olive branches stretched by Lord Buddha and Coca-Cola is the market appeal of fashion designer Bu Kewen and the international popularity of stylist Bu Kewen. As a new independent designer brand, Chris by ChristopherBu now has 4 stores, and every season's new products will be well received by domestic female stars.

The birth of this brand was inspired by Fan Bingbing. Combining the trinity of costume, makeup and hairstyle, bocovin has created many classic images for Fan Bingbing over the years. In 2010, Bu Kewen designed the Dragon Robe style for Fan Bingbing and appeared at the Cannes Film Festival. Later, the blue and white porcelain bottle skirt and crane crane made Fan Bingbing's fashion queen's road.

Lenovo: taking local designers out of the country

As one of the brands being transformed, ThinkPad has tried different segments of the market. Every year in London Fashion Week, Lenovo ThinkPad will bring local designers out of the country. Lenovo also joined hands with BNC to hold a Chinese original fashion show. Li Lan, vice president of Lenovo Group, said: "Lenovo Group's brand has been advocating fashion, exciting, easy to use, value for money and other brand concepts." Cooperation with fashion week has also become one of the strategies of Lenovo's younger development.

Tmall: adding more independent designs

Last April, when Wang Yulei, President of Tmall, said at a strategic conference, "fashion" was the first priority in Tmall's future development direction, because "for consumers in the first tier cities, young people are more sensitive to fashion, so Tmall must use fashion and tide to impress him."

After several years of precipitation, Tmall brand will follow the fashion road. So we pushed the designer's line up. Tmall brand cooperation department director Tien frost told reporters.

After the fashion strategy of Tmall was released, tipping began to negotiate frequently with well-known clothing and home designers at home and abroad, trying to improve the style of the website by borrowing the fame and products of these people. Of course, for those designers who are wearing fashionable halos, consumers will surely attract more customers than the offline buyers. Tmall wants to be a fashionable website. Designers want to sell fashionable products.

"Combined with the trend of Tmall data, the search related to new products and fashion is becoming more and more intense." Tmall's head of marketing, Ying Hong, said that mainstream consumers have been driven by price sensitivity to real demand driven. Fashion can improve shopping experience and enhance user stickiness.

Because of the majority of home designers in the designer's platform, they will accelerate the pace of the designer's deployment this year, and help Chinese designer brands go abroad to enter the European, American, and Japanese and Japanese markets.

Pillar: a buyer's shop to promote Chinese design

Dong Liang is the first buyer integrated store to run local designer brand in China. It was founded at the end of 2009, and currently has a physical store in Beijing and Shanghai. Pillar is one of the retail channels to push the independent designer brand to the market. This year is the sixth year of its establishment. The pillar has gone through the growth of this industry, and it has also played the role of promoting the new independent designer brand platform.

Tasha, one of the pillars of the pillars, told reporters that Dong Liang took the initiative to put forward a "pillar of the day" to Shanghai fashion week, so that local designers could condense and voice on important platforms. The Shanghai fashion week organizer will give the designer the right choice on the special day.

"The first day of the beam is 2.