Choice Of Women'S Brand Discount Stores
Commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come shopping show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and are relatively sensitive to price.
Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.
Women's brand discount stores have different influence on business, and different marketing strategies should be adopted for customers in different locations.
Therefore, if the location is consistent with the type and style of the shop, it is a good store location, otherwise, it is not.
The diversity and richness of mobile users and age groups will result in differences in attractiveness between men and women and their age.
In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.
Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase.
Therefore, it is better to establish women's brand discount stores in such areas.
In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all p regional.
The station is mainly based on the passengers who take public pport. However, because of their age, occupation, hobbies and purposes, there are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make great contributions to the operation of the shop.
However, the commodity must meet the needs of life, the price is not high, and it is easy to carry.
Clothes & Accessories
Customers usually spend a lot of time waiting for the purchase, so most of them do not rush to buy.
Such areas are not suitable for women's brand discount stores.
Traffic thoroughfare
It is near a shopping area, such as a small clothing store in the Xidan station, which will attract customers.
But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores.
Women's clothing brand discount shop owners should provide targeted services to customers.
More customers should be used during holidays.
Marketing means
Attracting customers can also flexibly employ students to work.
Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.
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