Chen Yong Talks About The Intelligent Direction Of Miao Shi's Underwear

Speaking of Standford, many people first think of it in science and technology, especially in science and technology. Internet Breakthrough in various fields of innovation.

This is probably because most of the entrepreneurs who graduated from Standford concentrated here. Accordingly, Chen Yong is obviously different. His entrepreneurial orientation is traditional clothing industry.

Before heading to Standford, Chen Yong was in charge of a state-owned foreign trade group's Australian market for many years. He was stifled by the lack of vitality and regular working conditions in the system. In the end, he chose to escape by learning to charge.

For Chen Yong, Standford's motivation is actually very simple. Standford's business school graduates have the highest annual salary.

Before entering school in 1999, Chen Yong would not have thought that this was the happiest and happiest time of his life. He never thought that he would choose his own business as a boss.

"In Standford, there is a very contradictory atmosphere: on the one hand, the weather, the environment and the cultural landscape make people intoxicated and lazy; on the other hand, there are high spirits gathered here, always brainstorming, and it is hard to push forward. You can keep in touch with people from all walks of life who have achieved great success in your career. Their outlook on life and values will constantly impact your mind. Although success does not happen to oneself, it can feel empathy and move. Chen Yong said.

On the contact with Standford, Chen Yong thought Buffett had the greatest impact on him. Such a successful man is so approachable, like a neighbor uncle, who is totally different from all kinds of leaders he touches in state-owned enterprises. He still remembers what Buffett said in his communication: the length of life can not be changed, but through constant participation, we can change its density.

This is the reason why Chen Yong started his own business.

At that time, Standford's entrepreneurial atmosphere of Chinese classmates was far less than that of today. In particular, the three years of Chen Yong's school were just the three years of the Internet's ups and downs, which reached its peak in 2000 and the bubble burst in 2001. According to Chen Yong, there were few students in Standford business school from mainland China. After graduation, it was still the best choice for Standford students to enter investment banks and consulting companies.

Chen Yong is no different. After graduation, he went to BCG Boston consulting company for a period of strategic consultancy. But he still wants to do something that changes the value of life. In 2003, Chen resigned and started business.

In the early years of her career, Chen Yong did business for the global fashion brand OEM, including the most popular brands like VERA WANG, BCBG and ZARA. In the meantime, he has been thinking about how to create his own fashion brand, and how to serve consumers more effectively with different traditional domestic affiliate distribution models. In 2008, when mail order and online shopping began to sprout, he also accumulated enough experience and resources, so Chen founded the Miao Shi Mmuses underwear brand. At the very beginning, he adopted the B2C mode, that is, online shopping instead of traditional retail mode, which was pioneering in the industry at that time.

Why should women underwear be the direction of entrepreneurship? Stanford What I have learned and what I have been engaged in for a short time after graduation is strategic consultation.

"Standford has not only made breakthroughs in the technology and Internet industry, but also has made great achievements in the field of fashion apparel. The top American underwear brands, the founder of Vitoria's secret, the founder of sports apparel brand NIKE, are all Standford business school graduates.

During the strategic consulting work, Chen Yong found that nearly 70% of Chinese women's underwear, especially mid-range underwear, took place in the 50 largest cities in China. The traditional retail structure is obviously not conducive to the most cost-effective products of most cities in China. Miao Shi underwear came into being.

On this brand, Chen Yongyi began to adopt the B2C mode, that is, online shopping instead of traditional retail. This was groundbreaking in the industry at that time.

Since graduating from Standford, Chen Yong has returned to school almost every year to learn about the latest technological changes. At present, miu Shi underwear is developing toward intelligent direction. Chen Yong intends to launch an underwear product linked to question detection and mobile phone APP in the future to provide basic body temperature monitoring and other functions to meet the needs of pregnant women.

"Though Lingerie It's a traditional industry, but I always consider how to change its shape. I have a Standford student who recently developed a computer vision recognition technology, which is now being used by Miao Shi underwear. This technology can quickly scan and measure the human body's body. Based on the 100 thousand cloud points in the body surface, it can only accurately mark out the shape data of the female students in 30 seconds to a minute. It solves the problem of trying to wear in the past due to the feminine chest shape and the difficulty of locating the traditional two dimensional yardstick, so that we can easily provide a comfortable underwear for our customers. Chen Yong said.

If we connect the new Internet mode and new technology with the garment industry, we may be able to bring about great changes in this market in the future.