Zheng Yonggang Still Sticks To His Clothes.
Media: last year, we saw the customs of Saville street at the Shan Shan exhibition. This year, we found that Shan Shan has given us a bright spot. Are you satisfied with this exhibition?
Zheng Yonggang: I am very sentimental about clothes.
So I came to the exhibition hall early this morning and wanted to come and see how the Chinese clothing industry was.
Although the world famous brands have been occupied by France, Italy and Europe, I hope that China can have a good international brand. This is also the dream of our generation of clothing people.
Judging from this exhibition, no matter the design, quality or fashion sense of the product, it should be said that it is not very different from some of the world's major brands.
But there is still a long way to go before we really want to make a world famous brand.
China has reached its peak in manufacturing, and the core issue of our apparel industry is brand.
Of course, building a world famous brand can not only rely on our efforts, there is also ideological stuff.
About 20 years ago, I saw a fashion show in Italy. He said it was released at five o'clock p.m., on the edge of a subway entrance, it was open-air, and it was winter.
We waited until eight. If it were in China, there would have been no one.
But all the media, all the fashion people did not walk alone.
Although this show is not very good, its little creativity and little creation will bring applause.
So fashion is not a single designer's thing. In fact, fashion includes people's awareness of fashion.
Just like Chinese Internet start-ups, though 90% of them are dead, as long as Ma Yun and Ma Huateng succeed, entrepreneurs will continue to pour in.
So the clothing industry also needs consumers to tolerate and accept.
As long as we have a little creativity and creativity, we must tolerate it, protect it and let it grow, so that the atmosphere and soil of Chinese fashion will get up.
Media: what do you think the future of garment industry is?
Zheng Yonggang
The clothing industry is not very good at this time, but it will be better than other industries. After all, it is a "sunset" industry.
As long as someone will wear it, you can do it as long as you want to do it, and you don't need a license from the state. The technical content is not so high.
If we want to develop high-tech industries, we need our own R & D centers, research institutes, and a large number of scientific research personnel. Basically, there are one or two designers in the clothing industry who can lead a group of people to develop products.
But as for the apparel industry as a whole, China's economic adjustment should not be a particularly profitable industry.
Media: what do you think are the challenges facing the apparel industry?
Zheng Yonggang: product homogenization is serious, lack of personalization and fashion. The whole industry is oversupply.
Media: clothing enterprises in
Idea
What changes do we need?
Zheng Yonggang: some powerful enterprises have to go up and learn from some big international brands, so that designers can have some personalized designs.
Of course, the price is still in line with the requirements of the people, cheaper.
Taobao has a foundation for selling fake products, that is, counterfeiting is not fake. I know this brand is fake, but the product is true, and the business is good.
Media: before, when we talked about Shanshan, we knew that it was one.
Clothing enterprise
But do you think this evaluation is still true for the Chinese fir? What do you expect the people to think of it?
Zheng Yonggang: Shanshan clothing is the first pioneering brand. It used to be very proud, but now the size of Chinese fir is no longer mainly rely on clothing.
In fact, like Samsung, like Samsung, you will not think of Samsung Electronics, but Samsung keeps a very delicate factory in Korea.
In my lifetime, I don't want to turn off the fir clothing because I have feelings for it.
I hope that the brand of Shanshan can be improved as well as the Chinese dream.
Of course, ordinary people think that Shan Shan is clothing, but in the capital market, the concept of clothing of Shanshan has been very indifferent.
Media: Metersbonwe's Zhou Chengjian likes to call himself a tailor. How about you?
Zheng Yonggang: I don't want to. I haven't done a tailor. I don't want to be a tailor either.
People want to make progress. I hope I come in from clothing and from finance. I hope to become a financier.
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