How To Manage Better In Stores

For example, when a young lady was trying that cowboy skirt, she was very satisfied. The two companions also praised her boyfriend for losing his business because he was too thick and might be hot.

Shopping guide is still saying, "this is a special price, now only 220 yuan, usually 300, it is really cost-effective", the problem is that he does not care about the price, he cares about is too hot, uncomfortable, at this time, what is the price?

When the lady was worried about the expensive skirt, the guide said, "this is really good for you. You see how beautiful it is, and it sells very fast, and now there are two pieces left, no more, no more." finally, the price is concerned. The shopping guide is talking about "fit". In fact, everyone knows it is suitable, but the price is high, if she can pass the grade,

,

Give a reasonable explanation in this respect. Maybe the young lady bought it.

In particular, when a few friends or family members come to buy clothes, they should grasp the key points, know who has the weight of speech, then focus on "attack", "persuade men, please women" and "better achieve the purpose of persuading their own people".

In fact, once a customer chooses or wishes a product, it has a certain performance. The key is whether the sales person has caught it.

Just like playing football, it's hard to advance to the front door, but the striker didn't shoot. Isn't it a pity? How big is the possibility of customers coming back from your store again? So paying attention to the small reactions and behaviors of customers is a key to our promotion.

Salesmen should not give a general introduction to customers when introducing products. Instead, they focus on introducing one or two pieces according to their characteristics and preferences, so that customers' attention is focused on these one or two pieces, so that they can feel that this product is suitable for him and leave deep memories to compare with other brands.

This is a deep impression of the product.

On the other hand,

They all know that "sell themselves before selling products", but they can really sell themselves to customers, but if they can use their affinity and professionalism to make customers really like themselves, believe in themselves and establish good personal relationships, they will feel embarrassed if customers do not buy your products. Even when you want to buy things, the first thing you think about is you.

Related links:

According to the survey, nearly 40% of the factors affecting terminal sales performance depend on display and display. The success of marketing is largely constrained by the dissemination effect of terminal image.

Because the value of clothing brand will be embodied by the terminal image. The terminal image is the external manifestation of clothing brand value and connotation, and the brand information will be conveyed to the target customers and finally the clothing sales.

Chinese people emphasize the two words of "popularity".

Put in clothing stores, in fact, refers to a kind of attracting customers, with a magnetic atmosphere.

In order to gather prosperous "popularity" in the store, we must work hard on display and display, and firmly grasp the attention of customers through a visual temptation.

Therefore, it is not too much to call store display design as "visual marketing".

Creating "popularity" of terminal stores is a comprehensive project.

A successful store display design includes many elements, such as clean and tidy shops, reasonable passageway planning, beautiful and fashionable products, wonderful posters and advertisements, pleasing lighting, beautiful music, etc. all kinds of elements, such as products, brand culture, marketing strategy and so on, constitute an omnibearing promotion system here.

What is the core pulling power of "popularity"? It is a humanistic spirit with brand personality revealed to customers.

In modern society, clothing, besides basic cold and shame functions, is more embodied in a kind of humanistic value.

As brand marketing, we sell to consumers not only a physical concept commodity, but also a brand specific culture.

Store display design is in the main line of brand culture, through the planning of sales terminals, product placement, lighting, POP poster, sound and other elaborate design to promote the sale of clothing and the spread of brand culture.

Therefore, under the guidance of this marketing concept, clothing is no longer an isolated commodity, but an actor full of personality and emotion. Every customer can see the elements of life, such as emotion, spirit, longing, culture, taste, life value and so on, which arouse strong resonance.

The selling place has become a fashion drama.

Customers buy clothes here, and they also take away the spirit and culture that the brand wants to convey.

We think that when fashion designers first conceive, they should consider what kind of clothing they are selling.

That is to say, fashion designers should also understand the field of clothing circulation and have a sense of terminal sales.

We are willing to enlarge the function of Chen's teacher to plan for the whole commercial space, including the placement of models, the adjustment of lighting, the rationality of passages, and even the specification of music type volume.

We are more willing to understand the store manager as an organizer of the store atmosphere. Through flexible management, the store can "move" and become lively and full of "popularity".

However, there is still a certain gap between the image planning of domestic clothing manufacturers and the foreign brands.

Foreign clothing brands attach great importance to the image design of the terminal, and spare no effort in elaborately planning the store.

But domestic clothing brands are keen on "bombing" ads to enhance brand awareness. Behind the massive advertising offensive and luxury store decoration, products on the shelves are very messy.

But on the other hand, this shows that there is still much room for improvement and prospects for the display and design industry of domestic sales terminals.