Paul Smith Is The First Creative Director Of The Brand.

In recent 70 years, Paul Smith (Paul Smith) recently promoted the first creative director, Simon Homes, for her personal brand.

Designer Simon Homes entered Paul Smith Paul Smith in 2004 and has always been in charge of men's wear design. She is the right arm of Paul Smith. After being promoted to creative director, she will take charge of the whole brand.

Women's clothing, accessories and other series, and even including fashion show, shop display, advertising vision, exhibition and a series of brand image design.

but

(Paul Smith) said that the appointment was more for the purpose of

Inject new blood, and do not intend to leave, will also work full-time in the company, but will focus more on brand creativity and other related projects.

"I will not go anywhere.

The appointment of Simon Homes is really an accumulation of energy within the company.

We used to be very good partners.

I am very grateful to him for working so hard and energetic.

Paul Smith (Paul Smith) said, "obviously, this is a long-term contract.

Basically, the appointment of Simon Homes has given me a lot of space to do more interesting things, and of course I will continue with my daily work.

Now, Paul Smith (Paul Smith) has been involved in brand advertising, magazine shooting, business cooperation and other creative projects.

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"Foreign monks will chant scriptures, which is a global mentality."

Zhao Yingguang did not deny that Han Du she had not received enough trust, especially the recognition of consumers in the first tier cities.

"UNIQLO is not so popular in Japan, but many Chinese like it."

He said that at the present stage, he did not really think about the real fast fashion brands such as UNIQLO, ZARA, H&M and so on, and raised the negative example that Lining wanted to compete with Nike and Adidas.

As the founder and CEO of Han Du Yi she, Zhao Yingguang has a clear understanding of himself. "We do not want to be high-end, but we want to be a middle end and mass market brand."

Zhao Yingguang, who was born in 1974, was slightly fat. He wore a plain latticed shirt and black trousers. Speaking Mandarin, he had a strong Shandong flavor. It seemed that he couldn't see much fashion in his clothes.

"I don't understand fashion. I don't understand women's clothes or men's clothing."

Zhao Yingguang told reporters.

However, it is this "do not know fashion" people, but in the past six or seven years, less than 200 thousand yuan to start, led the Korean clothing shed to grow into a well-known brand, in the domestic comprehensive e-commerce platform, for three consecutive years (2012 -2014) women's clothing ranking is the first place, and become the 2014 women's clothing three championship - Tmall women's wear annual championship, double 11 champion and double 12 champion.

In 2014, the total sales volume of double eleven and Han Du she group was 279 million yuan, nearly second times that of UNIQLO (107 million yuan), and the total annual sales volume reached 1 billion 570 million yuan.

To explore the success of Han Du Yi house, many people will mention the operation mode of their product group system: three people are a group, including a selection designer, a page production, an order operation and maintenance, each group is a small business body, independently complete the design, production and sales and other links.

Up to now, there are about 270 teams in Han Du's house, with nearly 800 members.

This is considered to be a classic case of Inamori Kazuo's "amoeba mode", but it is not intended to learn from the beginning.

Zhao Yingguang told the interface news that when he wanted to make online women's wear in 2008, the first thing to analyze was the clothing store under the line, where the location was king. There were many disjointed designs and sales. If we wanted to make the line, we should focus on the product as the king, so we came up with the three modes of design and sales and product operation to form a community of interests.

Zhao Yingguang said he still clearly remembered the names of the three people in the first group. "They chose a pair of jeans, and even my layman could hardly see it."

But he did not stop. He just told them, "you may have problems with your pants, but you have to do so, and I don't care."

Later, it turned out that this kind of trousers were not good enough to sell, but they lost money. But it was through this mistake that the initiative of the group was effectively activated and upgraded for the next time.