Taobao'S Pregnant Women'S Clothing Store

Compared with physical store shopping, online shopping is not accessible to goods, so understanding goods can only be realized through text, audio, image and video, and requires more detailed commodity information.

Especially for maternity dress, the style is the second, mainly the fabric's efficacy and quality.

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In terms of online stores, the convenience of value can be effectively provided to customers by using category management strategies.

In category management strategies, classification is done mainly by correlation, and management is also conducted according to different categories.

Category management strategy consists of "one-stop shopping" and "personalized shopping".

Former customers

Correlation analysis and research, so as to achieve the purpose of expanding sales.

Including customers.

In the product browsing process, there are links in the content page, and more information can be obtained by clicking. For example, all the supporting garments and other collocations, customers also buy more products because of this factor, which provides customers with convenient and simultaneous sales promotion.

The latter can satisfy customers' individual consumption needs, and automatically recommend relevant products based on customer shopping habits.

The information system is used to fully grasp the relevant information purchased by the old customers, at the same time, respond and reflect, and create personalized purchasing service.

Such as 80 mother style or limited commemorative money, 90% of the new fashion and so on, the demand for such goods is relatively large in China.

Early purchase will help store improve their grades and attract consumers at a higher level. In this way, consumers can rely on the store better.

In the Thee-tailing group report, it is pointed out that about 79% of the products that are not described in detail are not available for purchase.

Related reports indicate that the quality of merchandise description and picture has a direct impact on the 77% consumers. For buyers, when purchasing, they need to browse at least 8min minutes for relevant information and pictures.

It also requires information in its functions, uses, environment, nearby list, quality certification, specifications, manufacturers, merchandise appearance details, special advantages and usage flow instructions.

Online store will give detailed information to customers, and customers will be able to make accurate purchase decisions better.

For example, some pregnant women shop online, shopkeepers not only show fashion and video and photos through models, but also show consumers more details of their products to consumers through actual feedback from consumers.

Let customers buy reassurance.

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Everyone has a mentality. People are too eager to have more things in a short time, especially if they get it effortlessly.

Raffle can satisfy people's psychology, and can draw sweepstakes for customers who buy children's clothing and integral old customers when people are more crowded.

When choosing prizes, you can choose children's daily necessities, such as socks, hats, cups and so on.

Increase the attractiveness of promotional activities.

Discount is the most widely used means in marketing promotion activities. Small profits but quick turnover can also attract consumers' psychology with discounts, and enhance consumers' closeness to brand.

Children's clothing with discount can be set in advance.

Over the season shoes and clothes can be more concession on the discount, the sale of children's clothing discount should be controlled, so as not to affect the future sales.

By 61, the most effective promotion is summer sales promotion.

Because children are in a long physical stage, buying the clothing of the season is the most practical, which is also the hearts of many parents.

The purpose of coupons promotion includes three main goals of sales promotion, and the difference between cash discount and cash discount is that it can attract more consumers who do not plan to buy children's clothing to repurchase at the same place.

61, buying children's clothing at a certain amount on the same day, giving a discount volume can often drag off repeat customers and expand a group of old customers.

Such sales promotion is often seen in large clothing stores.

Children's wear counters can take part in the competition.

Independent children's clothing store, in following this way of promotion, may wish to extend the use time of coupons, so that parents can buy it again.

The coupons with shorter service life are often used as a pretext of promotion for consumers.

This method is somewhat similar to a discount method, for example, using a 21% off, two piece 31% off is bundled sales, and children's clothes can be bundled with toys.

Seduce parents to buy more children's clothing products.