Shenzhen Overseas Chinese Town, Joy Coast, Star Fashion Week, Won The World'S Praise.

The first Shenzhen fashion week has created the best window for foreign designers to enter the Chinese market and an important platform for Chinese brands to enter the world. 6 days, the original brand debut, fashion T stage show, fresh and innovative design form a new fashion picture, so that the global attention is focused on the "design city" of Shenzhen.

The first Shenzhen fashion week was hosted by the Shenzhen municipal government, the Municipal Commission of economic and trade and information, the apparel industry association, the overseas Chinese town, the happy coast, the people's Government of Shenzhen, the New District Management Committee and so on. Fashion week, with the theme of "never stop" and the goal of becoming an international fashion platform, has created a diversified publishing pattern of "independent original design and commercial landing". Brand representatives and designers from more than 20 countries and regions such as Italy, France, Britain, the United States, Australia, Lebanon, Thailand, Korea and Japan participated in the event, and 1100 models appeared on 50 main show venues.

The first fashion week of Shenzhen came out, that is, Milan, Paris, London, New York, the four international fashion week as a frame of reference, intended to enter the "International Fashion Week" sequence, ranked among the international fashion first phalanx, to create "global fashion show." Over the years, Shenzhen has long been a highland of China's garment industry. Shenzhen successfully held the "clothing trade fair" for 14 years in a row. Its business foundation is solid and its buyers are rich in resources. As an important garment design, manufacturing and export base in China, in 2014, the output value of garment industry in Shenzhen amounted to about 200000000000 yuan, and its output value accounted for 10% of the total value of the country. Its annual export volume was 10 billion US dollars. It became an important force to promote the transformation and upgrading of Shenzhen's industry and the innovation and development of the fashion industry.

The first Shenzhen fashion week adopted international Traffic mode The hardware and software facilities are built in accordance with international standards, international cooperation and international resource integration requirements. The first Shenzhen fashion week set up the main venue at the OCT Exhibition Center of the happy coast of Shenzhen overseas Chinese town. It built a fashion show at the coconut forest beach and launched 50 international cutting-edge fashion shows. In order to graft and introduce the mainstream resources and systems of international fashion week, the organizers have reached strategic cooperation with IMG, and invited international technical teams such as Activation Group (Edward Xuan group) to join in providing technical support for fashion week. Invited nearly ten international heavyweight guests such as CEO of the British Fashion Association (CEO) Caroline Rush and London Fashion Week director John Worfard as experts of fashion week review committee. The directors who participated in this fashion week have international director experience. More than 1000 among the show models, there are 30% super class a models in the world's four fashion week. During the fashion week, more than 100 authoritative media and fashion media reported that WeChat and micro-blog participated in the fashion week.

The internationalization of the first Shenzhen fashion week. Specialized And marketization has been well received at home and abroad. "The Shenzhen fashion week is above the average level of the international fashion week," the head of the French senior Garment Association said. Jin Dianhan, chairman of Korea DAESOL (big pine), said: "the fashion show in Shenzhen fashion week is very beautiful, and the equipment is good. New York Hu Yuanyuan, the new international fashion designer, lamented that Shenzhen fashion week has a high starting point, rich connotation and diverse styles. It is believed that it will soon become the world's leading fashion week.

The global vision and the international top fashion publishing and operation system have made Shenzhen fashion week successfully enter the international fashion week sequence.