Fashion Week Promotes Shenzhen'S Garment Industry Upgrading

Fashion week makes Shenzhen's city image more internationalized, enriching the city's temperament, and promoting clothing, design and related industries. Shenzhen garment industry output value of about 200000000000 yuan last year, accounting for about 10% of the country. It has become an important force to promote the transformation and upgrading of Shenzhen's industry and the innovation and development of fashion industry. The fashion week is just around the corner.

In the past week, every day in Shenzhen, there is an exciting neon feast, and Shenzhen has a unique landscape. Although the first Shenzhen fashion week was put on the curtain yesterday, the ripples of fashion week will not stop.

Because of fashion week, there are many differences in Shenzhen. The first difference is that Shenzhen's urban image has become more internationalized.

Although it is the first fashion week to be held, Shenzhen has launched a fashion week in accordance with international standards: the hardware and software facilities conform to the international standard, set up a number of international supporting activities, and invited nearly ten international heavyweight guests to serve as experts of the review committee. The whole fashion week is full of "international fan" and is clearly heading for the international fashion week sequence.

As we all know, the four most famous fashion week in the world are held in cities with international influence, namely New York, Paris, Milan and London. The four fashion week is already a reflection of the city's reputation. But for Shenzhen, we need fashion week to expand our international influence. Hosting a grand event has always been a good way to create popularity. In those days, the high tech Fair held in Shenzhen changed many old ideas: originally, Shenzhen did not only engage in "three to one patch". I believe that fashion week will also give the world a new understanding and full understanding of Shenzhen, just like the high tech fair.

The second difference is to make Shenzhen's city temperament rich.

Shenzhen was born in the early years of reform and opening up. manufacturing industry Transfer is our responsibility. The industrial structure is mainly manufacturing and processing. Because of the early and accurate vision of transformation, Shenzhen has developed many high-tech industries and strategic industries, and is famous for its innovation. It has become a remarkable global innovation city. It has also produced a large number of famous enterprises such as HUAWEI, Tencent and Huada. Therefore, Shenzhen has the impression of learning tyrants.

But the fashion week was held to show that Shenzhen can also turn into "fashionable woman", which can be charming and modern. The attraction of a single city is always lacking. For example, some high-end talents often leave Shenzhen when they choose to develop cities. One reason is that they believe that Shenzhen's development is not necessarily suitable for life. Of course, there are misunderstandings, but it also shows that it is very necessary to enrich the temperament of Shenzhen. The more diverse the city's temperament is, the greater the attractiveness of Shenzhen will be, and the more resources it will absorb, the stronger the competitiveness of the city will be.

The third difference is to let Shenzhen's clothing, design and related industries have a more advanced and broader development platform.

　　 Fashion Week The direct beneficiaries are obviously the garment industry. Shenzhen's garment industry is developing very well, especially women's wear. 6 of the 10 women's garments in China are from Shenzhen designers. Shenzhen is an important garment design, manufacturing and export base in China. It has more than 2000 garment enterprises, 300 thousand employees and 15 thousand fashion designers. In 2014, the output value of garment industry in Shenzhen reached about 200000000000 yuan, and its output value accounted for 10% of the country's total output value. For all that, Shenzhen To make the garment industry more advanced, we need a platform that can make international fame. The fashion week is just the right time.

And fashion week can make money if it can make an impact. Recent research by the Joint Economic Committee of the United States Congress shows that New York fashion week brings us $887 million in revenue every year, including 547 million dollars in direct tourist consumption. You know, the most influential sports game in the United States, the super bowl of the football league annual championship, earned only 500 million dollars last year. It can be seen that fashion week itself can also be a profitable business.

Of course, it is not just the clothing industry that benefits from the design, image, model brokers, and other fashion industries of fashion week. Even some seemingly unrelated industries can find opportunities. For example, today's clothing industry is also blowing the "green wind" and pursuing more environmentally friendly fabrics and production processes.